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Social Media analytics
1. How to complete a digital audit using free tools
Part 2: Social Media Analytics 1 March 2021
Original
Pic:
Myriam
Jessier
Simone Castello www.linkedin.com/in/simonecastellodigitalstrategy/
2. • To get to know your audience/s…
their needs, likes and dislikes.
• To find out which type of content
is doing well… photos, articles,
infographics, videos, podcasts.
• To save time and expense… if a
channel is not performing well,
drop it or reduce activity. If ads do
not fully convert, revise your
budget and boost organic activities.
• To measure ROI (return on
investment)… to prove your
boss/team that your content
strategy is working and delivering
tangible results
@simonecas
Social Media Analytics
Why bother?
Pic:
Merakist
9. Google Analytics
Audience Overview
1 Nov 2018 – 28 February 2019
Social Media Analytics
LinkedIn
Quick & easy reporting ideas
Followers demographics
• Top 10 updates (month/quarter/year)
• Top updates (month/week)
• Followers/Visitors demographics: location, company
size, seniority, industry, job function
11. Google Analytics
Social Media Analytics
YouTube
Quick & easy reporting ideas
• Top videos – week, month, quarter, year, lifetime
• Watch time
• Subscriber/visitor demographics (i.e. gender, location)
Top vs end screen videos - lifetime
12. • Measure social media engagement as
regularly as you can: whether it’s after a
campaign, every 3 months, every 6 or
once a year.
• Integrate native social media analytics
with Google Analytics to get the full
digital marketing picture.
• Note which content is doing well –
update, repurpose & reproduce
• Free training and useful reads
@simonecas
https://learndigital.withgoogle.com/digitalgarage
https://www.socialbakers.com/blog/social-media-analytics-the-complete-guide
https://blog.hootsuite.com/
Social Media Analytics
Best practice & free resources
Simone Castello www.linkedin.com/in/simonecastellodigitalstrategy/