Leveraging innovative storytelling to scale your business growth and social impact.

1. Sustainatopia
Leveraging innovative storytelling to
scale your business growth and social
impact.
Simon Mainwaring
Founder, We First

2. Purposeful Storytelling

3. Purpose:
(Noun) Expression of your reason for being, the reason
which something is done or created or for which
something exists.
(Verb) Advocating and engaging others in your brand’s
intention or objective.

4. Your story supply chain may be complex...
BRAND
INTERNAL
OPERATIONS
EXTERNAL
OPERATIONS
SUPPLY CHAIN,
SOURCING, CPG
RETAIL
MARKETING /
BRAND, CPG
CONSUMERS
Efficiency
Performance
Efficiency
Value-Driver
Loyalty
ImpactBrand Story
Many intermediaries between brand & customer/consumer.
Varied touch points & storytelling opportunities.

5. …or direct.
BRAND
END-CONSUMERS
RETAIL
INDUSTRY
PARTNERS &
CHANNELS
END-CONSUMERS
END-CONSUMERS
Value
Experience
Brand Story Experience
Experience
Efficiency, Loyalty
Fewer intermediaries between brands & end-consumers.
One-to-one relationships & connections for targeted storytelling.

6. John Rego
Sony Pictures
Entertainment
Mark Brodeur
Nestle
Erik Oberholtzer
Tender Greens
Focus:
Supply Chain
Focus:
Well-Being
Focus:
Partnerships
Bringing your purpose to life.

7. 1. Purpose + Values = Brand Character
3. Be a Mission With a Company, Not a Company With a Mission
2. Simple, Consistent & Scalable Messaging
The new rules for brand storytelling.

8. ©2016 We First Inc. 3
1. Purpose + Values = Brand Character
Provide experiences of your brand
that are a function of your why (purpose) and your values.

9. ©2016 We First Inc. 3
Upstream Marketing.
Leverage supply chain partners and stories as proof points in your brand story and bringing your purpose to life.
2. Simple, Consistent & Scalable Messaging

10. ©2016 We First Inc. 3
Back out of our purpose to guide messaging, marketing and
storytelling in ways that invite your customers to share your story on your behalf.
3. Be a Mission With a Company, Not a Company With a Mission

11. Bringing Purpose to Life.

12. John Rego
Sony Pictures
Entertainment
Mark Brodeur
Nestle
Erik Oberholtzer
Tender Greens
1. Supply Chain 2. Marketing 3. Partnerships
Three stages in the storytelling supply chain.

31. Three key takeaways.

32. Three Key Takeaways.
1. The most important place to bring
your brand story to life is within your four walls.

33. 2. The bigger the idea, the more room you have to play.
1. The most important place to bring
your brand story to life is within your four walls.
Three Key Takeaways.

34. 2. The bigger the idea, the more room you have to play.
1. The most important place to bring
your brand story to life is within your four walls.
3. People rise to the conversation you grow around them.
Three Key Takeaways.

35. 2. The bigger the idea, the more room you have to play.
1. The most important place to bring
your brand story to life is within your four walls.
3. People rise to the conversation you grow around them.
Three Key Takeaways.

36. Q&A

37. Thank You!
To get these slides, email:
Simon@WeFirstBranding.com
@SimonMainwaring