1. CURRICULUM VITAE
SIMON P H LIM
Page 1 of 6
PERSONAL
Name : Simon Peng Hock LIM
Marital Status : Married
Date Of Birth : October 14 1957
Sex : Male
Contact : +44 (0)7597 462942/+6 012 2739993
Email : simonlim.ph@gmail.com
QUALIFICATIONS
(1) A.C.A. - Institute of Chartered Accountants, England & Wales : 1983
(2) BA (Hons) Accountancy - City Of London Polytechnic : 1979
(3) Certificate in Marketing - Chartered Institute of Marketing : : 1991
(4) Chartered Accountant - Malaysian Institute of Accountants (M.I.A.) : 1984
CAREER DETAILS
Aug 2014 to Sept 2015 CARDIFF SIXTH FORM COLLEGE
HEAD OF FINANCE & COPRORATE PLANNING
Based in Cardiff, Wales, UK, CSFC has been the top sixth form college in the UK for the past 4
years. I was responsible for the following functions:
(1) Finance
(2) HR
(3) Payroll
(4) Legal
I report to the Executive Director and Founder of the college which gas a headcount of
100+ staff and a turnover of £10million.
Sept 2012 to July 2014 CARDIFF CITY FOOTBALL CLUB
CHIEF EXECUTIVE OFFICER
Based in Cardiff, Wales, UK, I am responsible for the day to day running of the football club
who are in the English Barclays Premier League. I report to the Chairman & Principal
Shareholder of the club.
The club were promoted to the Barclays Premier League from the Championship in May 2013.
I was Acting Chairman of the club from Feb 2013 to Sept 2013.
The club has a total headcount of approximately 180 staff including 35 professional football
players & coaches.
The forecasted revenue of the club is £100 million for the 2013/14 season.
June 2012 – Aug 2012 BERJAYA HOTELS & RESORTS
FINANCIAL CONTROLLER – BERJAYA EDEN
PARK HOTEL, LONDON UK

2. CURRICULUM VITAE
SIMON P H LIM
Page 2 of 6
Based in Berjaya Times Square, KL, I am responsible for all financial aspects of the hotel in
London.
I also assist the Founder, Tan Sri Vincent Tan, on his personal investments in the UK and
travel to the UK on a regular basis.
March 2011 – May 2012 MAGNA PRIMA BHD
SENIOR MANAGER
I am responsible for the entire operations of the ready mix concrete division operating as
Magna Mix Sdn Bhd(MM)., reporting to the Executive Directors(EDs). My duties and
responsibilities cover the following areas:
 Sales & Marketing
 Business Development
 Finance & Admin
 Purchasing
 Plant Operations
MM had a turnover of RM22million in 2010 and the 2011 forecast is RM25million. Earnings was
RM1.7million in 2010. There is a total headcount of 31 staff as of 30.9.2011
Jan 2010 – Dec 2010 FOCUS PARK SDN BHD(FP)
JOINT MANAGING DIRECTOR
FP ,a wholly owned subsidiary of Metroplex Berhad, provides the following professional
management services:
 Accounting
 Company Secretarial
 Human Resources
 MIS
FP’s clients include:
1. Metroplex Group of Companies
2. Anglo Eastern Plantations plc
My duties and responsibilities include:
 Formulating policies to achieve company objectives
 Source for new external clients
 Special projects including Mergers & Acquisitions
Apr 2004 – Dec 2009 SL CONSULTANTS
PRINCIPAL CONSULTANT
 Business Advisory
 Tax Planning
 Computerised Accounting & Payroll
 HR Advisory
 Corporate Restructuring
 Treasury services
 Corporate Planning
 Troubleshooting

3. CURRICULUM VITAE
SIMON P H LIM
Page 3 of 6
Jan 2003 – Mar 2004 FORTITECH ASIA PACIFIC SDN BHD
FINANCIAL CONTROLLER
 Finance & Treasury
 Tax Planning
 MIS/IT
 Human Resource
 Administration
 Executive Management team
 Legal
Fortitech Asia Pacific is a subsidiary of Fortitech Inc., a US multinational located in New York,
USA. I was the first(1st) recruit of this Company and together with the local Managing Director,
was instrumental in setting up the Company to go live on February 15 2003. The turnover of
this Company is approximately RM30million
May 2002 – Dec 2002 DOMMAL FOOD SERVICES SDN BHD
FINANCE DIRECTOR
 General Accounting
 Tax Planning
 MIS
 Purchasing
 Human Resource
 Administration
 Executive Management team
November 1997 – April 2002 IONICS ENERSAVE ENGINEERING SDN BHD
(formerly known as Enersave Engineering Systems Sdn Bhd)
FINANCE DIRECTOR
 Management & Financial Accounting
 Taxation
 Treasury Management
 Project Costing
 MIS
 Budgeting and Forecasting
 Senior Management team
 Internal Audit
March 2000 – April 2002 ENERSAVE TRADING SDN BHD
GENERAL MANAGER
 Sales & Marketing
 Business Development

4. CURRICULUM VITAE
SIMON P H LIM
Page 4 of 6
 Finance & Administration
 Production
 Logistics
 After sales Service
Ionics Inc. is a US MNC who purchase a controlling stake in a local Company, Enersave
Engineering Systems Sdn Bhd and I was initially hired as the Group Financial Controller to
oversee and manage the Group’s finances.
I was promoted to the position of Finance Director within 2 years and was an active member of
the Senior Management team chaired by the MD of the Company responsible for formulating
and implementing the Groups Corporate strategies.
At Enersave Trading, I was given the additional responsibility to head and grow this small
Company. I manage to achieve RM1.5million sale sin the 1st year and exported our products to
India & Indonesia.
January 1997 - October 1997 KERTEH INDAH SDN BHD
FINANCIAL CONTROLLER
 Formulate, implement and oversee financial/accounting
policies and internal control functions.
 Build, lead and train a strong team of professional
Management, Finance and Human Resource personnel.
 Prepare the budget and monitor variances.
 Taxation
 Internal audit.
 Liaison with external auditors.
 Treasury and banking functions.
 Ensure company assets are properly recorded and safeguarded.
This new property developer secured a JV contract with the Terengganu state government to
develop a new township in Kerteh opposite the Kerteh airport. However, the project was
delayed due to the 1997/98 Asian financial crisis when the financing facilities secured with
Oriental Bank Berhad were frozen by Bank Negara. Eventually, the project was stopped and all
the staff was retrenched.
May 1990 – October 1996 INMARSAT (LONDON, ENGLAND)
SENIOR OPERATIONS ACCOUNTANT
- Preparation of Monthly Management and Annual Financial
Accounts.
- Management of the Accounts Payable department.
- Member of the Financial Information System (FIS) team
responsible for the implementation of the upgrade to the
following accounting software:

5. CURRICULUM VITAE
SIMON P H LIM
Page 5 of 6
- Purchase Order Processing
- Purchase Requisition
- Accounts Payable
- General Ledger
- Fixed Assets
- Electronic Time Recording System Manager
- Project costing administrator
- Accounts service Manager
I was hired as an ex patriate from Malaysia to work in London. My initial brief was to assist the
Chief Accountant and eventually headed my own Division within the Finance dept.
Sept 1988 - April 1990 OCCIDENTAL PETROLEUM (MALAYSIA) CO LTD
SENIOR ACCOUNTANT
- Preparation of Monthly Management and Annual
Accounts.
- Audit : Internal, Statutory & Production Sharing Contracts
(PSC)
- Corporate and Personal (Expatriates) Taxation
- Administration of Payroll System for locals
- Procurement of General office supplies.
- Banking and Treasury activities
As Occidental Petroleum were investing in Malaysia for the first time, I assisted the ex-pat
Finance & Administration Manager in setting-up the office. My additional duties during that
initial period included procurement of office furniture, computers, motor vehicles and general
office supplies. I was also responsible for setting-up the internal controls within the Company
and recruitment and training of Accounts staff.
Nov 1986 - Aug 1988 AMERICAN INTERNATIONAL ASSURANCE CO LTD (A.I.A.)
ACCOUNTANT - BUDGETARY CONTROL
- Preparation of Annual Expense Budgets
- Monthly and Annual review of actual expenses v. budget
- Annual audit of Prizes & Awards
- Supervision of Accounts Payable
I was responsible for the co-ordination and preparation of the Company’s Annual Expense
Budget and presentation of it to the Head Office in Hong Kong.
Dec 1983 - Oct 1986 BERGER PAINTS (MALAYSIA) CO LTD
MANAGEMENT ACCOUNTANT

6. CURRICULUM VITAE
SIMON P H LIM
Page 6 of 6
- Review monthly Management accounts and preparation of Year-
end Financial accounts.
- Member of the Buying Committee
- Supervision of the Accounts Payable & Costing department
- Deputy to the Chief Accountant
- Credit Control
- Responsible for the computerisation of the Stocks & Accounts
Receivable system.
- Internal Audit
- Banking and treasury activities
I was hired to assist the Chief Accountant to manage the Accounts department who was also
the Deputy Managing Director.
Mar 1983 - Oct 1983 CASEY LESTER & CO. (UK)
AUDIT SENIOR
- Audit of Financial statements
- Preparation of Management accounts
I joined this small 2 partner provisional Chartered Accountants firm to gain non audit work
experience and better exposure to Clients.
Sept 1979 - Feb 1983 DEARDEN FARROW & CO (UK)
AUDIT SENIOR
- Statutory & Systems Audit
- Company Secretarial
I signed a 3 year Training Contract to qualify as a Chartered Accountant with the Institute of
Chartered Accountants in England & Wales (ICAEW)