Marketing yourself youtube
In this file, we share with you all information that related to marketing
yourself youtube such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If you’re a new business and don’t have a presence on Youtube, you’re missing out. Youtube has
recently eclipsed Yahoo, to take the #2 spot for the website with the most traffic. Youtube videos are
“liked” by search-engines, are often ranked higher than content websites. With that said – what are the
best practices for getting noticed on Youtube? What are the ways to increase your video views?
Here are our top 5 tips:
1) Do Your Due Diligence
Just because your behind the 8-ball on Youtube, doesn’t mean your competition is. Find them,
and have a look at what they are doing. Next search out the most popular videos for your
keywords – look at the tags they used (you will likely want to use similar tags). You can use this
research to get some ideas for potential videos you want make.
2) Fill in Title, Descriptions & Tags
Take the time to properly categorize your video, write a descriptive title, fill in a full and
accurate description, and be sure to add tags. These content areas are your flag to search-engines,
and the Youtube search – this is what they pick up and display in the search results. It’s also a
best practice to add your website url in your description – ideally do it early, so it can be seen
without users being forced to click “more” to read it.
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3) Complete Your Profile/Channel
A complete, professional and personalized profile helps build credibility to you and your videos.
Take the time to finish your profile, and invite people to subscribe.
4) Respond to Other Videos
If you find a popular video similar to your videos topic – you will want to post your video as a
response to theirs – it’s a great way to piggy-back of their success. Be careful here though, don’t
just spam your videos – use some discretion. If you feel your video adds something extra to the
original video – add it. Commenting on other videos and being active in Youtube Groups is a
great way to build a reputation, and credibility. Have a look to see if there is a group that would
align well with you company. If so great – engage with them, if not, even better, build one.
5) Embed and Share Your Videos
Youtube doesn’t only exist at Youtube.com – it’s on Facebook, Linked In, Twitter and on
millions of blogs and websites worldwide. Be sure to take advantage of Youtube’s sharing tools;
embed your videos whenever possible on your e-newsletters, websites and blogs. Share links on
Facebook, Twitter and anywhere and everywhere else you can.
II. Video marketing tips
#1: Take advantage of video’s
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
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When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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