Simon Fifer

Sydney Area, Australia Australia

Business Manager

Education

Specialist in studying human decision making using choice based measurement. Types of projects: - Pricing studies / Willingness to pay (WTP) - New product / service development - Demand forecasting - Market segmentation - Brand equity - Quality of Life - Customer satisfaction Specialties: - Choice based measurement - Choice experiments - Best-Worst Scaling (Maxdiff) - Dashboards (Decision Support Systems) - Experimental design - Information acceleration - Information framing - Attribute selection - Hypothetical bias - Eye tracking - Neuroscience Simon is the Business Manager at the Institute for Choice, University of South Australia. The Institute for Choice are world lead...