This document discusses evolving trends in property marketing and managing an increasingly complex marketing environment. It notes that marketing now involves many more elements than in the past. It provides examples of current and emerging marketing channels and technologies, and emphasizes the importance of centralized marketing platforms to effectively manage a multi-channel strategy. The document also highlights some specific technologies and trends agents should follow to help streamline their marketing.

1. EVOLVING & MANAGING PROPERTY MARKETING Stefan Williams R&D Director

3. EVOLVING & MANAGING PROPERTY MARKETING Increasing Complexity Example Real Estate Print Advertising Suburban Metropolitan Signboard Brochures Photography/Copy Brand Magazines Letterbox Drops REIV/Domain/realestate.com.au Own-brand web-site Mini-property sites Flash banner advertising Social Networking Feeds SMS Mobile Responder 3D Barcode Responder E-Magazines HTML Targeted Email maps.google.com.au, etc ???????????

4. EVOLVING & MANAGING PROPERTY MARKETING Taming That Complexity Print Advertising Suburban Metropolitan Signboard Brochures Photography/Copy Brand Magazines Letterbox Drops REIV/Domain/realestate.com.au Own-brand web-site Mini-property sites Flash banner advertising Social Networking Feeds SMS Mobile Responder 3D Barcode Responder E-Magazines HTML Targeted Email maps.google.com.au, etc ??????????? Example Real Estate CRM Accounting Integration

9. TECHNOLOGY: ACTIVE DYNAMIC BANNERS

11. Simple 4 step process to create or change banners online… Technology: Bannerpod Step 1: select template or previous banner Step 2: Select items to include. Banner will draw agent images, tag lines, photos as required. Step 3: Preview banner Step 4: Approve banner – it is sent or updated automatically EVOLVING & MANAGING PROPERTY MARKETING

13. TECHNOLOGY SHOWCASE: SOCIAL NETWORKING

15. Technology: Social Networking Automation campaignTRACK EVOLVING & MANAGING PROPERTY MARKETING Response gets auto-posted to linked social networking sites Sales/Admin Followers… Any marketing activity, new ad, photo change, OFI change, etc gets auto-posted Company, agent, category and single-property social networking sites can be linked. Can re-post or forward your content to their friends Auto email: Request Comment Links through to your site

16. TECHNOLOGY SHOWCASE: MOBILE RESPONDER

17. Lets interested parties obtain information on listings and your services quickly and easily from their mobile device… Technology: SMS/3D Barcode EVOLVING & MANAGING PROPERTY MARKETING SMS coming soon to campaignTRACK 3D Barcode support as soon as popular in Australia Photograph 3D barcode Or SMS code

18. TECHNOLOGY SHOWCASE: photoEnhance

19. No budget for professional photography? Want to blow a vendor away in a pitch? Photoenhance professionally retouches your own photos for around $30 per campaign (5 images) – with near-professional results. Technology: photoenhance EVOLVING & MANAGING PROPERTY MARKETING Integrated into campaignTRACK or can be used separately

20. Headquarters… EVOLVING & MANAGING PROPERTY MARKETING The next year will see dramatic evolution in the Real Estate Market. Our company is excited about the opportunity to evolve and complement marketing strategies – ensuring a profitable and sustainable future for leading agents. Thank you.