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A guide to help when considering writing for the web.
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Writing For The Web
1.
A few tips
on writing for the Web Simon Belt Simply Better IT Simply Better IT in association with New Mills School Business & Enterprise College
2.
First: the Web
1.0 experience Simply Better IT in association with New Mills School, Business & Enterprise College
3.
4.
Informative content but
dry in character
5.
One way street
of information from knowing website to learning viewer
6.
Language used is
internal and technical
7.
One voice and
message to anyone and everyone
8.
9.
Second: the Web
2.0 experience Simply Better IT in association with New Mills School, Business & Enterprise College
10.
11.
Many voices –
editorial authority and User Generated Content providing independent validation
12.
Multiple messages for
multiple audiences
13.
On site /
on page dialogue that engages the visitor
14.
Flexible structure to
accommodate different audiences
15.
16.
For the older
people – best video stores had a Tarantino advising customers on their choices and allowing others in shop to chip in
17.
Wine merchants providing
suggestions based on previous purchases
18.
Visitor books at
B&Bs may be a little naff but involve people
19.
Shop keepers giving
things to the kids or a little extra to loyal customers
20.
21.
22.
Switching from left
brain (logical) to right brain (emotional)
23.
Create emotional feelings
of pleasant childhood experiences
24.
Embed commands in
flowing content
25.
Decisions are made
on emotion and justified with logic
26.
Zeigarnik effect –
create unresolved problems in titles etc
27.
28.
Most sales based
on solving problems
29.
Question 2 –
Why hasn’t the problem been solved?
30.
Why the reader
is stuck in a rut about, or not acting to solve the problem
31.
Question 3 –
What is possible?
32.
What life could
be like with your solution, introduce product or service
33.
Question 4 –
What is different now?
34.
Explain who you
are, your product or service with switch to emotional state
35.
Question 5 –
What should they do now?
36.
37.
In the
Filename
38.
In the
Heading
39.
In the
first paragraph
40.
In the
last paragraph
41.
42.
A few tips
on writing for the Web Simon Belt Simply Better IT Simply Better IT in association with New Mills School Business & Enterprise College
Hinweis der Redaktion
Understand ways in which offline presence is developed and the conversations that do or could be in operation
Understand ways in which offline presence is developed and the conversations that do or could be in operation
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Understand ways in which offline presence is developed and the conversations that do or could be in operation
Understand ways in which offline presence is developed and the conversations that do or could be in operation
Understand ways in which offline presence is developed and the conversations that do or could be in operation
Understand ways in which offline presence is developed and the conversations that do or could be in operation
Understand ways in which offline presence is developed and the conversations that do or could be in operation
Understand ways in which offline presence is developed and the conversations that do or could be in operation
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