1. Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC. • Describe how the mechanics of the working model might operate, potential revenue sharing, ROI between co-marketing partners, budget and timeframe to execute the program. Resource requirements. • Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1 markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1). 2. Agency ideation: Come up with 2 or 3 ideas to enhance the Intel plans already included in this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed.