This document discusses digital marketing and how it helps businesses. It defines digital marketing as promoting products and services online using tactics like social media, search, and email marketing. It then outlines several benefits of digital marketing for businesses, including that it levels the playing field for small businesses, is cost-effective, helps generate better revenues, facilitates reaching and interacting with targeted audiences, and builds trust and reputation. Finally, it provides an overview of various digital marketing tactics like SEO, content marketing, social media marketing, and more.
3. What is Digital Marketing
Digital marketing is the act of
promoting and selling products and
services by leveraging online marketing
tactics such as social media marketing,
search marketing, and email marketing.
4. How is Digital Marketing Useful!
Provides different metrics to
help determine how well
your campaign is doing
Allows you to provide
personalized user
experiences
Allows ad campaigns to be
visible across the world
Small investment can provide a
high return with Digital Marketing
Reaching the target
audience based on the
their preference
Provides platform for being
interactive with
the audience
It is the best cost-effective
techniques for reaching out
audiences
6. Digital Marketing provides businesses the chance to compete and
attract their share of targeted traffic. Small size companies now have
the chance to perform sales and marketing processes that was
previously only available to large corporations.
Small businesses have little resources and even capitalization. This is why
Digital Marketing provides them with a cost-effective marketing channel
that helps to reach wider audience.
1] Digital Marketing Levels the Online Playing Field
2] Digital Marketing is more cost-effective than traditional marketing
of business owners surveyed will shift
marketing budget allocations from traditional
media channels nad invest them into digital
marketing tools and techniques
28%
*Gartner's Digital Marketin Spend Report
7. Online business marketing products and services online measure success by
the percentage rate of incoming traffic that gets converted into
3] Digital Marketing delivers Conversion
Subscribers Sales
Lead Generation
Tools that can be used for Digital Marketing Campaign
Search Engine
Optimization
Social Media
Marketing
Email Mareting
8. Digital Marketing helps to reach to target audience depending upon the market and product or
service. It can help business to get a insight of what target audience want.
Companies using digital marketing strategies have
times better revenue growth expectancy.
4] Digital Marketing helps generate better revenues
*according to Google
2.8
5] Digital Marketing facilitates interaction with targeted audiences
9. Delivering your customer what you promised will make them a brand
ambassadors of the brand as they would be spreading the word
about the company through word of mouth or social media. It will help
the brand to increase their presence in the market.
Digital Marketing leverages on social media proofs or testimonials from
customers that have already purchased, availed, or joined the product
or services from that brand.
6] Digital Marketing builds Market Reputation
7] Digital Marketing earns people's trust
90%
respondents claimed that they would trust
the brand information if that get to know
from people they are knowing
12. Search Engine Optimization
Search Engine Optimization (SEO) involves performing optimizations to increase the flow of
organic traffic to your website, by having it rank higher up on search engine result pages.
There are two forms of search engine optimization:
On-Page SEO Off-Page SEO
13. Content Marketing
This form of marketing involves simulating interest in a brand’s products or services by
creating and sharing online material
These include:
Video Infographic Case Studies Social Media
Posts
Blogs
14. Social Media Marketing
Social Media Marketing It is a form of marketing that involves creating content for
different social media platforms to increase website traffic, user engagement,
brand awareness and to achieve other marketing goals
FACEBOOK INSTAGRAM TWITTER
15. Search Engine Marketing (SEM) It is an advertising model that can be used to direct
traffic towards your website, by paying a fee each time someone clicks on your
advertisement These advertisements include text ads, image ads, video ads, etc.
Some of the channels that can be used for SEM are:
Search Engine Marketing
16. Strategy Planning
A strategic plan identifies your business goals, the marketplace in which you
compete, your target audience, the ways you want to reach them, and how you will
evaluate your success. It integrates everything you say and do to grow your
company.
17. Influencer Marketing is the mixture of old & new social media techniques with the
idea of celebrity endorsements and turning them into content-driven ad campaign
based on a particular individual with a certain amount of followers.
Influencer Marketing
18. FLC GROUP
Are you looking for a Marketing agency in UAE ?
+971 4 4548684
CONTACT US:
talk2us@flc-me.com
19. FLC GROUP
FLC Group is a Marketing Services Agency focusing on
Consumer Engagement and Experiential Marketing with 4
business verticals – Shopper Marketing & Brand Activations,
Events & Exhibitions, Social Media & Influencer Management
and Production & Model Management, thus delivering a 180°
BTL approach to our clients.
11 years in the industry with an experience of working with
over 75 brands, including over 750 successful campaigns with
Huawei, Samsung, Hisense, Acer, P&G, Nestle, Aujan Coca
Cola, Mondelez, IFFCO, Etude House, Coty Middle East, Estee
Lauder to name a few. Primarily focus on conceptualization,
strategy and consumer engagement, both online & on-ground
proving that we understand the ever-changing marketing
trends and the brand’s needs.
At FLC Group - We make your campaign come alive!
