1. Social Media Marke-ng:
27 Awesome Stats, Soundbites and Slides

2. About These Slides:
• The slides from this presenta-on were created by
HubSpot to help illustrate and explain social media
marke-ng. Images used are in the public domain or are
cited on the slide under Crea-ve Commons License.
• Download the original PPT file for
your presenta-ons, blog or other
use at:
HubSpot.com/Social‐Media‐Slides
2

3. This eBook Includes:
• Social Media Marke-ng Sta-s-cs
• Defini-on of Social Media Marke-ng
• Defini-on of Social Media Monitoring
• Free and Paid Monitoring Tools
• Helpful Social Media Soundbites
• Facebook, TwiNer and Blogging Explana-ons
• Social Media ROI Explana-on and Sta-s-cs
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4. Why Is Social
Media Important?:
Sta$s$cs
Photo Credit: kevindooley

5. Global
Internet Users
Photo Credit: Jess3

6. 90 Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3

7. 500 Million Ac-ve Facebook Users
Photo Credit: Oversocialized Source: Tech Herald

8. 126 Million
The number of blogs on the Internet.
Source: Jess3

9. 10 Billion+ Tweets Sent on TwiNer
Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable

10. 2 Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch

11. What Is Social
Media Marke-ng?

12. “Social Media Marke-ng: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane

13. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files

14. “Links are the Currency of
the Social Web”

15. “Social Media Monitoring Collects Online
Men-ons for Measurement and Response”
Image Credit: Suchitra Prints

16. Free Social Media Monitoring Tools
Image Credit: Hamed Saber

17. Paid Social Media Monitoring Tools
Photo Credit aresauburn™

18. “Company Blogs are Digital Publica-ons
that Allow Public Responses”
Photo Credit kevindooley

19. Blogging and B2C and B2B Leads
Source: State of Inbound Marke-ng Lead Genera-on Report ‐ hNp://bit.ly/cVMpkn

20. # Blog Ar-cles By Leads Generated
Source: State of Inbound Marke-ng Lead Genera-on Report ‐ hNp://bit.ly/cVMpkn

21. “Facebook is a social
network that connects
people personally and
professionally through
connec-ons, messages,
photos, & videos.”
Photo Credit: Marvin Kuo

22. Facebook Fan Pages Let Businesses
Interact with Customers and Prospects

23. “TwiNer is like a Text Message with a
BCC: To The World”
Photo Credit: ydhsu

24. Businesses Use TwiNer to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.

25. Free TwiNer Tools
Photo Credit: M i x y

26. Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de

27. Social Media is for Leads and Sales
Source: State of Inbound Marke-ng Report ‐ hNp://bit.ly/aewfHr

28. Social Media is for B2B and B2C
Source: State of Inbound Marke-ng Report ‐ hNp://bit.ly/aewfHr

29. Social Media Enables
Contextual Calls‐To‐Ac-on

30. “Social Media + Lead Genera-on
Opportuni-es = ROI”
Photo Credit: xJasonRogersx

31. Get Your Copy of this Presenta-on
Download this original file in PPT
and PDF for your own use:
HubSpot.com/Social‐Media‐Slides
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32. HubSpot MarkeOng SoPware
Free Trial:
www.HubSpot.com/Free‐Trial