APPS-ADVENTURE FOR MUSEUMS

2. “…the adults of tomorrow may
need to think more like children
”
Institute for the
Future
Kids are in some ways ideally
prepared to deal with change,
and may have more to say and
more power to influence the
world than at any other time in
history.

3. “GAMIFY”
“Through immersive,
interconnected, and dynamic
narratives, transmedia
engages multiple literacies,
including textual, visual, and
media literacies, as well as
multiple intelligences. It is
highly engaging and allows for
important social sharing
among collaborators”.
¿GAME WITH PURPOSE?
¿SERIOUS PLAY?
ENGAGEMENT!
The Joan Ganz Cooney Center

4. 2
IDEA
1
3
Forecast 1: Amplifying the Classroom
Forecast 2: De-occupy the Classroom
Forecast 3: Computational Thinking as New Math
VIRTUAL EXPERIENCES
SELF-LEARNING
CHILDREN CODIFYING

5. APPS-ADVENTURE
FOR MUSEUMS
The Museum as:
- Non-formal education center
- Content platform, creation and
participation
- Promoter and diffuser of cultural products
on-line and off-line
Our blog:
www.socialmuseum.net

6. Games category apps are less expensive
than Education category apps
Games category apps
Education category apps
$ 1.65
$ 2.41
In the Games category,
app price decreases
with target age.
Interestingly, an opposite trend
is seen within the Education
category, where the price of a
child’s app increases with age.
Carly Shuler, Summer 2012
The Joan Ganz Cooney Center at Sesame Workshop
iLearn II: An Addendum
An Analysis of the Games Category of App

7. OBJECTIVES
Contribute to a better education through an app that
actively involves children in exploring, understanding
and interpretation of reality.
We demand the exploration and non-formal learning
in which families are increasingly concerned.
Spreading the culture and landscape values and
tourism between the children and families, especially
the public potentially visitor.
The ARG or Alternate reality games are
interactive narrative that uses the real
world as a platform and transmedia
techniques used to convey a story that
can be altered by the ideas or actions of
participants

8. We had been working in childfriendly productions for
years and we started to collaborate with the Naval
Museum to develop the kids educational program, and
thought of different ideas to make the museum even
more engaging, a big chance since it has a wonderful
collection that includes the first map of America ever
drawed.
This was our first achievement, create a brochure for
children, and then convert it into an app. Samsung
believed in us and thanks to this, we launch this
application.
As the 2012 Museums & Mobile Survey points, almost
all museums in USA are thinking in making an app.
One of the relevant aims is to attract visitors. And it´s
been proved that digitalization and virtual visits have a
translation in visitors (something crucial for the
touristic sector in Spain but even in around all the
world).
On the other hand there´s a growing concern for
education and with the idea that families should be
more involved. Educational apps help parents to
motivate their children and themselves.
Segmented apps for kids and families in museums
and cultural destinations. It will substitute many paper
brochures, treasure hunts, audioguides for kids, since
the "bring your own device" culture is growing. But
mainly it will be a opportunity for new ways of
communicating with the institution and to engage.
We understand the potential of non-formal
education will have in the next years and the
role of museums as content platforms.
We also plan work with scientific
projects, and make it easier to kids.

9. OR M
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10. App Most
Innovative
Project

11. App "Chronos, adventure in the
Naval Museum", published in
Samsung Store.
For almost one year we will follow up and
the necessary updates to their optimal
functioning.
A selected project
and sponsored by :
t

12. What we offer
Enh
a
crea nce
t ivit y
Co-creation.
Children create their own
drawings or pictures
Segment
customers
and boost it
sibility
acces
Easy
It is much more affordable
access information without
being physically in her space
Comfort
& utility
n Cu
esig
D
infostomize
g
rma d
nkin
thi
tion
Inform
ation
zed
li
a
o n d e ma
on ic
nd
ers us
P
m
Tailor made apps pushing projects
from the beginning,
Researching each topic and adapting
creatively to the appropiate target
n
ttentio
A
s
to detail
informat
ion
fluency
Technology
st generation
la

13. TOURISM
HISTORY
FULLY
RESPONSIVE
ART

14. PORTABILITY
Multiplataform, fully responsive.
We work with a framework that allows us to create
native apps for both Android and iOS with a single
development.
All designs are customizable to different resolutions
and screen. Mobile and tablets
That way you get almost 95% of market Apps devices
running at optimal performance and reducing
production costs to a minimum
Software firms: Corona SDK, Unity

15. Our methodology
AN APP, TWO USES:
INSIDE AND OUTSIDE
OF THE MUSEUM
CREATE, PLAY, SHARE:
LEARN
AUGMENTED REALITY

16. What is the
purpose of
the museum
mascot?
TRANSMEDIA
NARRATIVE
The piece that becomes pet naturally do more or less favored
by the institution, becomes, or so intended, in one of the
biggest attractions of the museum a key part of your marketing,
self image and around a pivot which many activities.
The next step and grow fond familiar with them is to call them
by a name. Usually give a festive atmosphere, with high
semantic and attractive for young audiences and or families.

17. CHARACTERS
Empathize with children by creating
custom character
Personages with charisma, with a proper
history
Visually attractive characters who
make the games more friendly to our
target
A partner in the adventure

18. coming soon…
Tourism guides for childrens (6-12
años) and families
Information and games, all in one
To promote values as the friendship
and the work in team, to encourage
the curiosity
To know places of an interactive form

19. Points for improvement
1. Marketing Strategies
:
offering also
•Work and find Sponsors and offer them
advertising
Digital curator
•Free with iAds:Publicity online refered to the
target (family, childs), brands and places related
to kids
•Intagrate InApp purchases
2. We are developing our own
technology to work with museums
more efficiently to provide information
services in a much faster, cheaper
and efficient way without neglecting
our style and we are specialized
target
eality
Augmented R
Games
New social ne
tworks
m
Microsites the
atic

20. 3. We'll use the best technology
to measure audience; Flurry
1. Menu Audience:
It let us know what our real user
Age, Gender, location,
language ...
2. Menu Usage:
We can know how many unique
users have, which are playing at
the moment, how many times
users have played (a kind of
average), where each session
lasted gambling, frequency of use,
which have been more successful
versions, etc. .. .
3. Menu User Adquisitions:
purchases within the App or inApp Purchases ...

21. 4.-Menu Technical:
6.-Menu Manage:
Knowing what devices are
connected (iPad, iPhone, 3, 4,
5, Samsung, LG, etc ...), from
which service provider (Ono,
Orange, Telefonica, ...) with
which version IOS7, Android
4.1, Andorid 4.2. ..
Managing different versions of
the App we have (if published
distinct and different users
have installed, permissions
they have, alerts, etc ...
5.-Menu Events:
Events defined by us in the
program. When you enter
screen1, Screenname3,
Screenname3 ... when they find
the element of Game 1
7.-Menu Errors:
If the app crashes (for
whatever device runs out of
battery in the middle of the
game, you drop the
phone ...), you can control
and find out which versions
are hung and why. They can
help you discover
incompatibilities and
problems.

22. In that we have improved the
situation of the museum
According to Distimo the application was for several weeks in the top
10 most downloaded apps cultural children nationwide
Each time we are re-done workshops with the pet Telmo the
application re-download as well that receives a mutual feedback
The museum is known for being stagnant and being at the forefront of
new technologies have been given a breath of fresh air that attracts the
public
They have improve their performance in front of an audience
accustomed to changes
Attract audiences and specially the young ones, who they fear won´t
engage with their contents through traditional channels.
Our apps help them to fill the gap
They are educating in a playful way

23. In that we have improved our situation
Our app has been selected by 3dwire to opt RTVE
Interactive Award to App Most Innovative Project granted
by the Interactive Media department RTVE ( A National
TV in Spain), where the selected project can be submitted
to be presented to RTVE Interactive Direction
We associate our brand with a great reputation entities
Since then, several companies have entrusted their
projects as the CNIO, oncological research center,
to jointly develop a project for Apps
Our application has been recommended some national
media. It give us visibility

24. Presence in press
And even our mascot Telmo and the
app “Chronos”, has led to recommend
the museum as between one of the 5
best places in Spain to visit for kids
and families.
“'Chronos - Naval Museum' stands for grouping
in the same app features like the educational
value and fun. The developers of this
application have managed to capture an
entertaining game, with a theme that engages
and technical development really good.
Different tests of skill and knowledge,
informative texts, puzzles, drawings and
computer graphics, ... And all without neglecting
the visual aspect that stands out from the user
launches the app for the first time”.
http://www.europe-samsung.com/smsdev/Home/Articulo/121
Our application has been
recommended in various
media
“The first thing to do would be to create a
profile to be able to enroll as a member of the
crew. One of the first activities that make the
user experience on this application something
truly immersive and entertaining .
Its handling is really simple and involves the
user's attention, but without be slightly
difficult. In short, a highly interactive
application to entertain the children while they
learn about the exploits and achievements
that can be found in the Naval Museum.”
http://www.tuexpertoapps.com/2013/06/19/conoce-el-museonaval-con-este-cuento-para-dispositivos-samsung/

25. www.wunderkammereditorial.com