1. Marketing presentation

2. Price, product and place
The product I’m selling is the survival game, Pyro Pete on the
app store and the browser. The game will be free, and will gain
revenue from adverts. The game will be on the ipad app store
and the game websites Kongregate and Armor games.
Kongregate is a website full of free games, which have the
option for people to donate money towards the game’s
developers. Armor games gives revenue from adverts for every
time it’s played.

3. Kongregate
Kongregate is an online website dedicated
to games, almost all games are free, all the
games are of a high quality were people
can make any game they want, and have
the creative freedom to do so. There are so
many genres to choose from like: Strategy,
platformer, RPG, action, puzzle, FPS,
multiplayer and more. You can earn money
by giving the developer a them a “Tip” or
by getting AD revenue and having
25%-50% of the total AD revenue and more
if the game is sponsored by Kongregate.

4. Armor games
Armor games is an online game website
dedicated to games(Much like Kongregate), all
games on the website are free, the games mainly
consist of high quality flash games, were people
have the creative freedom to make what ever
game they want. Armor games is currently
considered at the forefront of online and mobile-
games as they have made many of the current
MMOs. This includes MMOs, Adventure, Sports,
Driving and so on. You can earn money from
from being sponsored by Armor games, which
gives the developer 40% of AD revenue.

5. The Leet core audience
The Leet gamer is a troll or griefer that would
hate people like Phil Fish, their age would be
18-34, they would primarily be male, they won’t
go out much, would have most likely have played
games there entire life and would say that games
like Call of Duty is for 5 year olds. They would
frequently visit websites like 4chan and Reddit to
chat to other people about how terrible a game is
or how stupid a certain Dev is, and they would
go on Twitch to see live-streams of people being
tortured in the game Day Z, or get angry at how
some person is so terrible at a game and say that
they could do better. They would go on game
websites Kongregate and Armour games, and
play free bloody, difficult and sick humour
games. Like the game “Dojo of death”, were you
are killing an endless horde of ninjas or
“Infectonator”, where you try to kill the entire
world with zombies and kill enemies like Rambo,
Justin Bieber and Freddy Wong or the game
“Don’t shit your pants” a game were you try to
get to the toilet, before you shit your pants, or
even the “Hobo” game series, where you fight
every day people using disgusting attacks, like
throwing up on them.
Games (in order of top left to bottom right)
Infectonator, Dojo of death, Hobo 2 and
Don’t Shit Your Pants.

6. Apps the Leet gamer
would have
My target audience would be and avid gamer,
and would have the Steam, Twitch, Humble
Bundle apps and obviously games. They will
most likely have a steam account, so the can
check what deals are on and see if their
friends are online. They might also have the
Twitch app so the can see their favourite
game streams while being on the go. They
might also have the humble bundle app, as it
keeps track of your purchased games, also
allowing you to see what games you have
installed into your phone and if there are new
bundles on sale. They will most likely use the
default apps on the phone as well, as they
probably spend more time playing games
then taking pictures or making small videos.

7. Frequency of gaming
for Pyro Pete & the
Leet audience
The Leet gamer is most
likely to play games for
multiple times a week, if
it’s to improve their time or
to get a certain achievement
in the game. So this chart
worked in the marketing of
Pyro Pete, as it’s meant to
encourage frequent plays of
the game.

8. Leet audience age
and Free vs. Paid
The information in this
chart fits into the Leet
demographic, as the main
age demographic for Pyro
Pete is 18-34, it also works
in favour of Pyro Pete, as it
shows that people are more
likely to download/play
free games then pay for
them.

9. Type of people who would play the game
Achievers
Killers
The achievers,
would be the
people that would
try and gain every
achievement in the
game.
The killers
would be the
people who
would compete
for the hi-score,
amongst friends,
or people in the
world.

10. Competitors

12. App store icon design tips
1. An icon can’t have too much happening in the background of
the icon.
2. Brighter colours are usually used in games for a younger
audience and darker colours for an older audience.
3. Stylised icons are more appealing then photo realistic icons.
4. There is usually a contrast between warm colours and cold
colours ie. blue and orange.
5. The main focus of the icon is usually on a slanted angle,
going away from the audience.

16. Improvements for next app icon
For the next design will be a combination of the 2 icons that
were reviewed. It will have Pyro Pete running around while
having objects falling out of the sky (left image), the colour will
be more cartoony (right image) then multi depth colours. I will
use some of the game assets to make the new icon as well.

17. Final app Icon

18. Pyro Pete age rating
Drugs Non
Copy Cat Setting yourself on fire and using a Molotov
on yourself
Language Non
Nudity Non
Sex Non
Threat Death/Turning into ash
Violence Character is almost always on fire, Molotov’s
used in game and turning into ash upon death
The game Pyro Pete would be just barely rated as a 12+ in the app store, because Pete is on fire,
there are Molotov’s in the game, an actual real life weapon, but is not a 17+ as the style is very
cartoony and Pyro Pete doesn’t have any SFX. If the style was different (photo-realism/not as
colourful/no silly faces), Pyro Pete was screaming in pain and that he wasn’t a stickman, then
it would be a 17+. Since he is a stickman, he isn’t naked, there is no bad language, no drugs in
the game what so ever, and no sex, as Pyro Pete is the only “Human” character portrayed in
the game.

19. Advertising aims
The aim of my trailer to get it to stick in people’s heads with it
being so over-the-top, and showing to other people. I hope that
when I release this trailer, I hope to get 1,000-10,000 in the first
month and 50,000-500,000 by the time the game comes out. It
would be released 4 months before the game comes out, and
would be advertised on websites like Newgrounds, Kongregate
and Armor games, as most of the people who like games would
go on these websites frequently and would play a lot of games.

20. Pyro Pete trailer draft
The trailer for Pyro Pete starts of with person with a sad
expression, then a voice starts talking to the person asking are
you bored. The guy nods yes, then gets splashed with fuel and
then set on fire, and then shows the features, like the enemies
and the power-ups, then shows shows the features like
achievements and score boards. Then ends by showing the title
of the game. This trailer is meant to satire other adverts, ones
that go some what like “Are you fed up of always losing your
keys?” and then satires American monster truck adverts, by
sounding over the top and shouty.

21. Trailer storyboard

22. web banners
The web banners Were made to
show that fire is the main motif,
and it would appeal to the Leet
audience as they would like it’s
bright fiery/burnt colours, over
most game bannners muddy
colours.

23. Client feedback on desktop wallpaper
I’ve asked a client about some
feedback on the desktop
wallpaper. They liked the
complimentary colours of the blue
balloon and the orange
background, the composition of
the wallpaper works well, but
thought that the text seemed flat
and thought that it should have a
drop shadow and change the text
colour to make it stand out more,
and to add in something red so
that it compliments the green
balloon. I will change the position
of the green a blue balloons, so I
can put a red balloon in to
compliment the green balloon, and
make the text stand out more.
Not actual size

24. Client feedback on desktop wallpaper
version 2
I made the new repeating wallpaper
I made using the client’s feedback, I
moved the balloons around so that
the red and green balloons
compliment each other, I also
changed the text colour and gave it
a drop shadow, to make it stand out
more. But they thought that I
should change the text colour to
something a bit brighter, and maybe
change the background colour to
white. So I show them a quick edit,
and they did not like it and think’s I
should keep the background
orange.
Not
actual
sizes

25. Desktop wallpaper final version
In the final version I made the
text lighter so it will contrast
better with the orange
background, because client
thought it would be better, I
also resized it to 300x300
instead of 500x500, so it can
repeat a bit more.

26. Indirect shirt advertising
My indirect advertising will be t-shirts sold the same place
where you can download the promotional wallpaper, the shirt
with the “Don’t smoke, just blaze!” is for the “Bro” audience as
it’s talks about being high, and only “Bros” would wear shirts
like that. The other shirt is meant to be comically dark, and is for
the niche audience that understands that the balloons are Pete’s
“Enemies” and that he dies if he comes into contact.

27. Advertising campaign calendar

28. Advertising campaign slide
The trailer shows at PAX on the final day, as PAX is more focused on
the games for the gamers than for the big companies, and the final day
is usually the busiest day of the expo, as it’s the last day of the expo
until next year, at the end of the trailer it will link to a website of the
game and shows information on the game and will allow people to
buy shirts. On the 15th of May, the website updates giving away a free
repeating wallpaper download on the website, referencing that Pete
turns to ash a lot, and showing balloons. The trailer is updated
showing when the game releases, but still shows the website link at
the end. When the web banners go up, they will be on the websites:
Newgrounds, Kongregate and Armor games on the 10th of June, if
clicked on, it will link to the trailer. Then the game releases during
summer and on a Sunday on the 26th , as most people will have the
summer off, and those that don’t, will most likely check the app store
and see what’s new on the app store. Will be released in the app store,
Kongregate and Armor games.

29. Budget
I would need at least $200 for advertising banners on
Newgrounds, for 2 months. Another $100 to advertise on
Kongregate for a month and $100 to advertise on Armor games
for a month. Putting the trailer on Youtube is free, all I have to
do with it is to check on it every now and see how it’s going.
Making 100 shirts will cost £150 on the website Pulse Print,
£1.50 per shirt, 50 will be the water balloon design and 50 for the
just blaze design, and both shirts will pay for it’s self after
people buy the shirts.

30. Marketing changes slide 1
I had feedback from a client saying that I should be more specific with
my target audience, show information on the release websites
Kongregate and Armor games, show a bit more information on the pie
chart slide show why the people would play it and show the web
banners in the presentation. Based on feedback, I added a slide called
“The Leet core audience”, with more in depth information on the
target audience, showing what websites that they would visit often,
and why they would visit them, showing the description of the person
is like, also showing what games that they would most likely play,
with specific themes, adding images of the games and showing the
average demographic of 4Chan. The game images are based on game
from the websites, Kongregate and Armor games. The demographic
image is found on the advertising section on the 4Chan website.
Demographic
image from
4Chan
advertising
section

31. Marketing changes slide 2
Based on feedback, I added the slides of Armor games and
Kongregate, showing examples of games that you can find on
the websites, showing why game Devs release games on these
websites, and the amount of revenue gained from putting the
game on these websites, and showing logos of the websites.
Armor games logo found on Logopedia and Kongregate logo
found on Wikipedia.
Top 5 visiting countries for KongregateTop 5 visiting countries for Armor games
Kongregate
Armor games
Finding the average age/gender demographic for the websites Armor
games and Kongregate, is very difficult, as you don’t have to have an
account to play game on the websites and that you can access the
website any where.

32. Marketing changes slide 3
Based on feedback, I made changes to the pie chart slide
showing what type of people would play the game Pyro Pete, so
I added information of why “Killers” and “Achievers” would
play Pyro Pete. I also added the slide with the web banners on
it, and why the banners would work for the Leet audience and
relate to the overall theme of the game.
Achievers
Killers
The killers would be the
people who would
compete for the hi-score,
amongst friends, or
people in the world.
The achievers, would be the
people that would try and
gain every achievement in
the game.
Socialisers won’t play
this game, as their is
no multiplayer, and
explorers won’t play
because there is
nothing to explore,
and overall is very
liner game.