7. ⢠Real Time Cart Abandonment
⢠Site Visits Behavior
⢠Search Behavior
Webtrends Streams
Using our Webtrends Behaviors you can now capture your visitorâs individual
web, purchase and shopping cart behaviors and send appropriate follow up
messages that drive higher conversions.
10. Todayâs Definition: Email Remarketing
1.
Customer or prospect behavior demonstrates
some level of purchase intent or interest.
2. Marketer responds with an email or series
encouraging purchase or movement to the next
buyer stage.
11. To know a person ⌠watch
what they do, not what
they say.
Danny Santagato
19. Sample: Basket vs Broadcast Emails
High % of sales relative to volume
Relative Volume
Abandon Cart
Emails
0.3%
Promotional
Emails
99.7%
Relative Sales
Abandon Cart
Emails
18.6%
Promotional
Emails
81.4%
Revenue as a % is 62 X volume
43. ⢠Shipping options
⢠Return policies
⢠Gift cards
Just a reminder â while you were doing your holiday Shopping Bag.
You left a few things in your Shopping Bag. We know it is a busy time
of year, so why not check out a few more gifts off you list and
complete your order now?
Add holiday theme and content.
49. Supplement Wizard â Abandoned, Finished Process
⢠Sent when a
customer
receives their
results but
does not add
items to cart or
checkout
⢠40.17% Open
Rate
⢠4.18% CTR
⢠$0.38
Rev/Email
50. Get creative â think beyond ârecencyâ
âOnly 100 items leftâ
âPrice is going upâ
âSold out ⌠recommend..â
âCart is about to expire âŚâ
54. About Loren
Loren McDonald
VP, Industry Relations
Silverpop
Role: Educate clients and prospects on best practices and
emerging trends in email marketing and marketing automation.
@LorenMcDonald
G+: Loren McDonald
Email Insider
columnist
Experience: 29 years of experience in marketing, consulting
and strategic planning.
⢠Written more than 500 articles and blog posts
⢠Speaker/presenter at more than 200 conferences &
Webinars
Previous Employers: Lyris, Inc., EmailLabs, USWeb/CKS,
NetStruxr and Arthur Andersen.
56. Interested In Learning More?
silverpop.com
silverpop.com/marketing-resources
www.slideshare.net/silverpop
Twitter.com/silverpop
Facebook.com/silverpop
Hinweis der Redaktion
Obviously this is a fantastic result. When we tweak, we usually donât expect to double the impact with a single iteration. We expect to make small tweaks with incremental results.
Over 3,000 shopping cart abandoned emails sent, per monthSegment versions between supplies versus SmartPaks cart abandonmentSent in AM to customers who abandon cart day prior
Also available at silverpop.com/marketing-resources is more information about future webinars, recordings from previous webinars, You can also access slides from Silverpop presentations on social media and countless other topics at slideshare.net/silverpop. You can also find us on Twitter and Facebook.