"When is the best time to send your email campaign?" The correct answer to this question is, "When the recipient is most likely to be in his or her inbox." What if you could schedule your mailing and know that it was going to reach each recipient at the precise day and time he or she was most likely to be checking emails? What if results showed that marketers who have done this saw a 30 percent to 100 percent increase in email-generated revenue? This Webinar presented an overview of Silverpop's Send Time Optimization feature and tactics you can use today to begin optimizing your email send time.
Webinar Was Held May 21, 2009 and presented by Richard Evans and Loren McDonald. More information and a recorded version of the Webinar can be found here:
http://www.silverpop.com/marketing-resources/webinars/silverpop-email-marketing-webinars/best-time-to-send-emails-webinar.html
1. In Search of the Ideal Email Send Time May 21, 2009
2. Speakers & Agenda Richard Evans Product Marketing Manager Loren McDonald VP, Industry Relations Agenda Best Send Time Is….? Why Send Time Matters More Than Ever What is Send Time Optimization? Case Study Results Questions & Answers
8. On Monday, your recipients are recovering from the weekend and will not be in business mode yet. They may have a number of things to do on this day and are not quite interested in offers or solicitations.
9. On Friday, they are interested in wrapping things up. If someone starts something on a Friday, it may be forgotten over the weekend.
10. You will want to avoid holidays or any major vacation times.Source: BusinessEmailLists.com
11. Best Day - Open Rates? Wednesday Source: eROI/MarketingCharts
12. Best Day – Click-Through Rates? Saturday! The highest average click rate - 5.0% - was on Saturday, which had the lowest open rate, however: 18.7%. Source: eROI/MarketingCharts
13. Best Day – Click-Through Rates? Wednesday Source: EmailLabs/eMarketer
14. Best Day / Days To Send Email?Posted By:Billd724 on 7/25/2005 3:56 AM (CST) Posted by: AndrewSAccepted Answer 7/25/2005 4:22 AM (CST) Really difficult question to answer, I usually find that all prospects (or suspects) are different in their email habits.As a general rule:1. avoid weekends - lots of spam get sent over the weekend period2. avoid evenings - again, lots of spam at the weekend and you may get included in a 'mass delete'3. avoid fridays and mondays - for individuals these are usually busy days for getting things done.4. avoid public holiday periods and summer holiday rushes5. Mid -day / mid-week always seem safest.Good Luck Source: MarketingProfs Avoid everything… except Mid-week and Mid-day
15. Best Time of Day? (clicks) As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase: From a low of 2.6% at 8 AM to a high of 6.4% at 4 PM (down to 5.2% at 5 PM), in the case of click rates. 4 pm! Source: eROI/MarketingCharts
16. Best Time of Day? (Opens) As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase: From a low of 21.4% at 8 AM to a high of 34.1% at 5 PM, in the case ofopens. 5 pm! Source: eROI/MarketingCharts
17. Industry Experts Tell Us… Weekends Test It Tuesday, 10 am After School Wednesday, 8 am Buy My Report
23. Same Email… May Be Read In Multiple Environments Web Browser Web Version PC client Mobile Client Social Network RSS Feed
24. Email Habits Vary Yahoo researchers recently developed a model for email user behavior that splits email users into two classes: “e-mailaholics” that send, and presumably read, email all the time, and… “day laborers” that send, and presumably read, email during standard business hours. Source: Word to the Wise/Technology Review/Yahoo
28. The Right Time Of Course Is… …when each individual recipient is most likely to respond: The time when they consistently open and act on your emails.
36. To get this… Analyzes a range of past recipient behavior Predicts the ideal send time for each recipient Adjusts for changes in individual behavior Delivers your email to one or one million recipients, each at the ideal time Eliminates time zone challenges for international senders
43. Average value per order grew 35%“ Using Silverpop’s Send Time Optimization feature has allowed Little Tikes to take a more sophisticated approach to our email marketing with no extra effort on our end. - Julie GibsonEmail Coordinator, Little Tikes ”
44. Across the board Open rate: 20% to 50% increase Click rate: 30% to 50% increase Revenue: 52% to 75% increase Avg. order size: 35% to 50% increase
49. A quick test Export your email data from a recent send Group recipients by their open time Test your next send 50% get the email at the standard time 50% get it at the hour of day they last opened
50. Contact Information Richard Evans revans@silverpop.com Twitter: @rlevans Loren McDonald lmcdonald@silverpop.com Twitter: @LorenMcDonald www.silverpop.com/sto www.silverpop.com Twitter: @Silverpop