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Klazien van Vliet - Differentiation in graduate recruitment at unilever

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DIFFERENTIATION IN GRADUATE RECRUITMENT @ UNILEVER A CASE STUDY ON GLASSDOOR.COM KLAZIEN VAN VLIET
GRADUATE RECRUITMENT •  In order for Unilever to achieve a diverse talent pipeline ready to match our growth ambitions we need to have a strong positioning of Unilever as an Employer of Choice. •  Unilever has a strong heritage in graduate recruitment and graduates continue to be an important source of key talent for us. •  For us to be successful in this space, we need to continuously differentiate.
DIFFERENTIATION •  In 2006, Audi won the South Africa car of the year award… •  And BMW was quick to respond…
OTHER INDUSTRIES
OUR COMPETITORS HAVE BIG BRANDS
HAVE A SUSTAINABILITY AGENDA
SOCIAL MEDIA Social media: •  Create and exchange user-generated content •  Mediate human communication •  Are ubiquitously accessible Influence… •  Cannot control, but we can participate
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Klazien van Vliet - Differentiation in graduate recruitment at unilever