This presentation describes Silverback Social's social media services and offerings. We are located in White Plains, NY. Please email info@silverbacksocial.com if you have any questions.

1. SERVICES + COMPETENCIES
CONTACT INFO
Chris Dessi * 170 Hamilton Ave, White Plains, NY 10601 * 646.645.4171 * chrisdessi@silverbacksocial.com

2. SILVERBACK SOCIAL is the next generation of
social media marketing...
We are a social media marketing agency helping businesses understand, engage and thrive in social media.
Silverback Social consistently monitors the competitive landscape as well as trends, going above and beyond to ensure
that your brand is always at the cutting edge of the progression within the social media ecosystem. We have extensive
experience in brand awareness and digital expansion in both the US and globally, having launched and established
marketing strategies for over 25 well-recognized brands.
WHO WE ARE

3. At Silverback Social, we aim to identify the unique message
of our clients and deliver it in a dynamic, compelling way.
Using our combined 16 years of experience, Silverback
Social will shape your target consumer’s perception of your
brand, inspire them to take action and ultimately deliver
tangible bottom line results for your business.
MISSION STATEMENT

4. Our formula is simple:
OUR FORMULA
CRAWL WALK RUN
We work with our brand partners to set
up social, search engine-centric places
and subsequently build an enhanced
social media ecosystem. We ensure that
those who discover our partners will see
a positive, relevant, consistent and
compelling message that drives action
and inspires brand advocates to share
your content and act.
This is where we execute content
generation, brand intake documents,
and editorial calendars that help to
identify and establish relationships
with your social communities. We
work to create and execute unique
and interactive content that keeps your
audience engaged and interested.
This is the part where your social
media begins to sing.
Listening and audience research is
further integrated into your social
strategy, bringing your engagement to
the next level. Your social community
will be immersed in live contests and
customized campaigns, converting
your “followers” and “fans” into real-
life brand ambassadors who are as
passionate about your brand as they
are about sharing it with their social
communities.
Social Media Set Up and Enhancement Program Management & Execution Applications, Contests & more...

5. CHRIS DESSI - CEO & FOUNDER
CRISTIN GROGAN - DIRECTOR OF DIGITAL COMMUNICATIONS
JOSH FENSTER - SOCIAL ENGAGEMENT MANAGER
BRIAN FUNICELLI - SOCIAL COMMUNITY MANAGER
ALEX YAE - ONLINE REPUTATION MANAGER
MEET THE TEAM
Alex is our team’s ‘Google Whisperer’.
Through link-building techniques, high-quality
content creation, and other SEO strategies,
he takes online reputation management to
the next level, consistently making sure that
Google plays nicely with your brand.
Looking for ideas? Josh is a one-man
think tank with a propensity for
forecasting digital and social media
trends months before they happen. Josh
monitors how companies and brands
interact with their followers, develops
strategies to optimize engagement and
plays an important role in client
management.
Brian lives, eats and breathes content.
Instagram, Twitter, Vine...You name it, he
knows the right way to say it, post it and
tweet it. With a background in psychology
and finance, he brings a strong business
sense to the team and a networking skill-set
that allows him to act as a powerful
community manager and platform
organizer.
Chris Dessi is the founder
and CEO of Silverback
Social. An award
winning digital thinker,
author, television and
radio commentator, public
speaker and educator,
Chris has worked with a
wide array of businesses
ranging from start-ups to
Fortune 500 companies, as well as notable personalities, products,
non-profits and brands. Chris’s savvy marketing acumen combined with
his passion for psychology, sociology and cultural studies, all reside at
the fulcrum of his unique manifesto; he believes that social media is
much more of a spiritual awakening than a technological one. His
book, “Your World is Exploding: How Social Media is Changing
Everything and How You Need to Change With It”, shot to #1 on
Amazon’s Hot New Releases within 2 weeks of its publication.
Cristin brings social media strategy and
consulting experience to the table,
having worked with clients such as
Chanel, the Ritz-Carlton Hotel, and
Sephora. With a keen sense of all
things social, she has an unparalleled
ability to curate content, execute
strategies, and create solutions. As
Director of Communications, Cristin is
the point person who can handle any
and all social and digital needs.

6. SERVICES
Your brand is unique. So are your needs. That’s why Silverback Social offers a wide array of social
media services that cater specifically to your business, providing solutions to the individual challenges
faced by your brand, business or company:
STRATEGY
We start with a roadmap. We identify the strategies and tactics that will prove most effective for your
brand. This will become the driving force behind every move we make.
BRANDING
Setting the voice and tone of your business, identifying your brand values and ensuring that these are
always upheld and communicated properly across all of your digital marketing channels
SEARCH ENGINE OPTIMIZATION (SEO)
See your brand’s name on the first page of Google. It’s possible with our specialized SEO tactics, ensuring
that your business is always optimized for proper search result appearance and success.
UNIQUE CONTENT GENERATION
You provide the goal and the visuals. We’ll use them to develop innovative, unique content that keep your
audience engaged. From content calendars to the best time to post, we know the ins and outs that will
keep your content visually stimulating.

7. SERVICES
MEDIA BUYS
Interested in a Facebook advertising campaign? Twitter? They can be incredibly complicated and
complex. We’re here to help you navigate the waters.
SOCIAL EVENTS
Bring your social media experience to life when you immerse your brand in experiential social media
promotions. We can help you integrate social media into live events, seminars, conferences and more.
CONTESTS & IDEAS
Social Media contests and ideas help to further your brand awareness. Bring your social media to the next
step when you elect us to develop a campaign that engages your fans and followers.
BUDGET
We know that at the end of the day, it’s about dollars and cents. We can recommend a customized social
media strategy for your business that makes as much ‘cents’ as it does sense.
TRAINING
Offering premium level social media management with straightforward training and strategy sessions. We
don’t just hand you the keys to the car, we teach you how to drive.

8. INDUSTRY SCOPE
Our experience and business network spans various diverse
industries:
HOSPITALITY FASHION BEAUTY
FOOD & BEVERAGE
LUXURY GOODS LUXURY SERVICES TRAVEL
SPORTS & ENTERTAINMENT & MORE...

9. At Silverback Social, our experience becomes your resource. We’re
proud to have partnered with some of the most widely recognized and
respected brands in the world:
YOU’RE IN GOOD COMPANY

10. PERFORMANCE TRACKING
At Silverback Social, we believe in doing social media well. That’s
why we use a blend of data analysis and measurement tools to bring
you a comprehensive overview and detailed explanation of all the
marketing initiatives we’ve implemented.
“We don’t have a choice on whether we do social media...
the question is how well we do it.”
- Erik Qualman, Speaker & Entrepreneur
“

11. TESTIMONIALS

12. CONTACT
CHRIS DESSI
CEO & FOUNDER
chrisdessi@silverbacksocial.com
646.645.4171
www.silverbacksocial.com
facebook.com/SilverbackSocial @silverbksocial