4. “FUELLING A LOT
OF THIS IS THE MASSIVE
GROWTH
OF ONLINE VIDEO.”
“…WITH CONSUMER VIDEO
ON DEMAND TRAFFIC
DOUBLING BY 2019”
“IGNORE OR SHY
AWAY
FROM THIS REALITY
IS MARKETING
SUICIDE
TO ANY COMPANY”
“DIGITAL VIDEO
IS EATING INTO
TV AD BUDGETS”
“…TWO THIRDS ARE MOVING
BUDGETS AWAY FROM TELEVISION
AND INTO ONLINE VIDEO.”
“IT’S NOT JUST
THE BIG PLAYERS
WHO ARE LOOKING
TO CAPITALISE
ON THE GROWTH
IN ONLINE VIDEO.”
“BRANDS NEED
TO THINK MORE
LIKE PUBLISHERS
AND LESS
LIKE MARKETERS”
“DRASTIC SHIFT
IN MARKETING STRATEGIES
TOWARDS THE IDEA O
F STORYTELLING.”
“YOU HAVE TO CREATE
CONTENT THAT YOUR
INTENDED AUDIENCE WILL
SEEK OUT THEMSELVES”
“VIDEO HAS
THE UNPARALLELED
POWER TO CREATE GENUINE
EMOTIONAL CONNECTIONS
BETWEEN THE VIEWER
AND THE BRAND”
