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Social TV Sept 2009




                                    wordle.net
    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




                  Social Media Evolution


                                               reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            One-To-Many Locked Down




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Content




                                     reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009



                            Content - Assets -Distribution - Living




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




          Engaging with distributed
           Audiences/communities

                                         reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




                            Building Trust and
                            Reputation Online

                                                          reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Communities




                                         reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                             Communities




                            Purpose Values




                                                          reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                             Communities


                              Places Tools

                            Purpose Values




                                                          reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                   Communities


                              Places Tools

                            Purpose Values


                                Identity & Trust



                                                                reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                    Communities


                                Places Tools
          Roles and Lifecycle

                            Purpose Values


                                 Identity & Trust



                                                                 reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                    Communities


                                Places Tools
          Roles and Lifecycle         Leader & Influencers
                            Purpose Values


                                 Identity & Trust



                                                                 reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                    Communities


                                Places Tools
          Roles and Lifecycle         Leader & Influencers
                            Purpose Values

          Rules of Engagement
                                 Identity & Trust



                                                                 reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                    Communities


                                Places Tools
          Roles and Lifecycle         Leader & Influencers
                            Purpose Values

          Rules of Engagement
                                 Identity & Trust

                                              Rituals

                                                                 reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                    Communities


                                Places Tools
          Roles and Lifecycle         Leader & Influencers
                            Purpose Values
                                               Events
          Rules of Engagement
                                 Identity & Trust

                                              Rituals

                                                                 reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                           Communities


                                      Places Tools
          Roles and Lifecycle               Leader & Influencers
                                   Purpose Values
                                                      Events
          Rules of Engagement
                                        Identity & Trust
                            Swarms and Tribes        Rituals

                                                                        reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Measuring Reputation




                                                 over time

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Measuring Reputation




                                                 over time

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Measuring Reputation




                                                 over time

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Measuring Reputation




                                                 over time

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Trigger Street




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




                            Spreadability


                                                     reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Content




                                     reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                              Insights




                                     reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Augmented Reality




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Artificial Intelligence




                                                 reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Title of Slide




                                         reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Title of Slide




                                         reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                            Open API




                                      reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                   The widget economy

            •Salesforce.com: Reported on their blog on Jan 8th
            of this year that over 40% of all of Salesforce.com
            traffic comes from their API.

            • Amazon: 140,000 registered developers. Third-party
            sellers = 28% of Amazon’s second-quarter unit sales,
            or $490 million.

            •eBay: 25,000 developers with 1,900 certified
            applications. 8 billion API requests, transactions up 84
            % annually.
                                                                           reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009




    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                                      Laurel Papworth


                   •slides at http://slideshare.net/silkcharm
                   •blog at http://laurelpapworth.com
                   •email laurel@laurelpapworth.com
                   •phone +61 (0)432 684992
                   •Twitter @SilkCharm



                                                                         reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                         Title of Slide


                   •Bullets
                   •test
                   •test
                   •tes
                            Section Header
                   •tes



                                                      reference

    laurelpapworth.com
Monday, 28 September 2009
Social TV Sept 2009


                                         Title of Slide


                   •Bullets
                   •test
                   •test
                   •tes
                            Section Header
                   •tes



                                                      reference

    laurelpapworth.com
Monday, 28 September 2009

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Social Media And Building Tv Audiences Communities

  • 1. Social TV Sept 2009 wordle.net laurelpapworth.com Monday, 28 September 2009
  • 2. Social TV Sept 2009 Social Media Evolution reference laurelpapworth.com Monday, 28 September 2009
  • 3. Social TV Sept 2009 One-To-Many Locked Down laurelpapworth.com Monday, 28 September 2009
  • 4. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009
  • 5. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 6. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 7. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 8. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 9. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009
  • 10. Social TV Sept 2009 Engaging with distributed Audiences/communities reference laurelpapworth.com Monday, 28 September 2009
  • 11. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 12. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 13. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 14. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 15. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 16. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 17. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 18. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 19. Social TV Sept 2009 Building Trust and Reputation Online reference laurelpapworth.com Monday, 28 September 2009
  • 20. Social TV Sept 2009 Communities reference laurelpapworth.com Monday, 28 September 2009
  • 21. Social TV Sept 2009 Communities Purpose Values reference laurelpapworth.com Monday, 28 September 2009
  • 22. Social TV Sept 2009 Communities Places Tools Purpose Values reference laurelpapworth.com Monday, 28 September 2009
  • 23. Social TV Sept 2009 Communities Places Tools Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 24. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 25. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 26. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Rules of Engagement Identity & Trust reference laurelpapworth.com Monday, 28 September 2009
  • 27. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009
  • 28. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Events Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009
  • 29. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Influencers Purpose Values Events Rules of Engagement Identity & Trust Swarms and Tribes Rituals reference laurelpapworth.com Monday, 28 September 2009
  • 30. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 31. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 32. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 33. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009
  • 34. Social TV Sept 2009 Trigger Street laurelpapworth.com Monday, 28 September 2009
  • 35. Social TV Sept 2009 Spreadability reference laurelpapworth.com Monday, 28 September 2009
  • 36. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009
  • 37. Social TV Sept 2009 Insights reference laurelpapworth.com Monday, 28 September 2009
  • 38. Social TV Sept 2009 Augmented Reality laurelpapworth.com Monday, 28 September 2009
  • 39. Social TV Sept 2009 Artificial Intelligence reference laurelpapworth.com Monday, 28 September 2009
  • 40. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009
  • 41. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009
  • 42. Social TV Sept 2009 Open API reference laurelpapworth.com Monday, 28 September 2009
  • 43. Social TV Sept 2009 The widget economy •Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. • Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. reference laurelpapworth.com Monday, 28 September 2009
  • 44. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009
  • 45. Social TV Sept 2009 Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Monday, 28 September 2009
  • 46. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009
  • 47. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009