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Workshop Day
March 26, 2014
Think You’re Ready for Outside Investor Funding?
#shlearn	
  	
  |	
  	
  @siliconhalton	
  	
  |	
  	
  www.siliconhalton.com	
  	
  
Think You’re Ready For
Outside Investor Funding?!
Philip Neukom!
ProïŹt Analytics Inc.!
!
neukomp@proïŹtanalytics.com!
@PhilipNeukom!
Silicon Halton, Workshop Day!
!
March 26, 2014!
Overview!
●  Are you sure you want to do this? ‹
(Really, really, really sure?)!
●  Corporate housekeeping requirements!
●  Preparations before you pitch!
©ProïŹt Analytics Inc. (416) 826-7111!
1! !
Are you sure?! 2!
!
!
Housekeeping!
3!
!
!
Pitch Prep!
©ProïŹt Analytics Inc. (416) 826-7111!
1! !
Are you sure?!
●  Do you know what you’re getting yourself into?!
●  Do you really have a fundable business?!
●  Have you done your homework?!
©ProïŹt Analytics Inc. (416) 826-7111!
Do you know what you’re getting
yourself into?!
●  Are you ready to give up control?!
●  What do you really want? !
●  What are you willing to give up to get what you want?!
●  Are you ready to share decisions?!
●  Are you ready for a new boss? !
●  An investor will expect!
●  Monthly ïŹnancial statements & monthly compliance reports!
●  To have a say and often a veto even when minority shareholder!
●  A board of directors!
●  Professional managers (you or others)!
©ProïŹt Analytics Inc. (416) 826-7111!
Do you have a fundable business?!
●  Business engine vs technology (product / idea)!
●  One without the other won’t work.!
●  Cause & effect business equation!
●  How you make money.!
●  An strategy execution framework!
●  Proof that you can plan and accomplish results!
●  A management team!
●  Barriers!
©ProïŹt Analytics Inc. (416) 826-7111!
Have you done your homework?!
●  Who’s your investment customer!
●  Angels, VCs, PE Funds [ www.cvca.ca/member_search.aspx ]!
●  Investing preferences, geographic focus, deal types, etc.!
●  Equity Crowd Funding [Mars VX, www.seedups.ca , www.ecncap.com ]!
●  Keep up on legislation regarding funding!
●  Exempt Products!
●  Equity Crowd Funding rules!
●  Sophisticated Investor / Eligible Investor rules!
●  Typical deal terms & learned the lingo!
©ProïŹt Analytics Inc. (416) 826-7111!
Have you done your homework? (cont.)!
●  A lawyer who has done early stage deals!
●  Process & papering deals!
●  Shareholder agreements!
●  Option agreements!
●  Advisors who can help guide you!
●  Valuation trends!
●  Evaluated potential risks to the business and
documented contingency plans!
!
©ProïŹt Analytics Inc. (416) 826-7111!
2!
!
!
Housekeeping!
●  Corporate governance!
●  Protect your IP!
●  Regulatory issues!
●  Company agreements!
●  Capitalization Table!
©ProïŹt Analytics Inc. (416) 826-7111!
Corporate Governance!
●  Minute books!
●  Bylaws!
●  Articles of Incorporation!
●  Shareholder agreements!
●  Licenses to do business!
●  Share transfers properly documented!
●  Option/warrant agreements approved!
©ProïŹt Analytics Inc. (416) 826-7111!
Regulatory!
●  All tax ïŹling up-to-date!
●  Source deductions!
●  HST!
●  Corporate tax!
●  Ontario Securities Commission regulations!
●  Exempt Market/Private Markets!
●  Equity Crowdfunding!
●  Ministry of Labour/Environment etc. approvals
as necessary!
©ProïŹt Analytics Inc. (416) 826-7111!
IP Protection!
●  At a minimum register applications!
●  ConïŹdentiality & IP Assignment Agreements!
●  Each and every employee signed-off!
●  Targeted and enforceable!
©ProïŹt Analytics Inc. (416) 826-7111!
Company Agreements!
●  All material agreements!
●  Share purchase/transfer/rights/options!
●  IP Licenses current!
●  OfïŹce leases!
●  Supply, vendor or customer agreements!
©ProïŹt Analytics Inc. (416) 826-7111!
Capitalization Table!
●  Who bought at what price & in what quantity!
●  All equity, preferred shares, restricted stock,
options, warrants etc. etc. properly documented
and properly approved!
©ProïŹt Analytics Inc. (416) 826-7111!
3!
!
!
Pitch Prep!
©ProïŹt Analytics Inc. (416) 826-7111!
Preparations before you pitch!
●  Business model / business equation !
●  a.k.a. How you make money – with proof!
●  Product roadmap!
●  3 year ïŹnancial projections wired up to show
the business equation and how the investor
makes money!
●  Hiring plan!
©ProïŹt Analytics Inc. (416) 826-7111!
Preparations before you pitch (cont.)!
●  Detailed breakdown of competition!
●  Customer references!
●  Company references!
●  From strategic partners, suppliers, advisors!
●  References for founders!
●  And now 
 the marketing material or pitches!
●  (concept pitch, elevator pitch, pitch deck, etc.)!
●  And ïŹnally practice, practice, practice!!!
!
©ProïŹt Analytics Inc. (416) 826-7111!
Thank you!!
Questions!
Philip Neukom!
(416) 826-7111!
@PhilipNeukom !
neukomp@proïŹtanalytics.com!
www.ProïŹtAnalytics.com!

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Think You're Ready for Outside Investor Funding?

  • 1. Workshop Day March 26, 2014 Think You’re Ready for Outside Investor Funding? #shlearn    |    @siliconhalton    |    www.siliconhalton.com    
  • 2. Think You’re Ready For Outside Investor Funding?! Philip Neukom! ProïŹt Analytics Inc.! ! neukomp@proïŹtanalytics.com! @PhilipNeukom! Silicon Halton, Workshop Day! ! March 26, 2014!
  • 3. Overview! ●  Are you sure you want to do this? ‹ (Really, really, really sure?)! ●  Corporate housekeeping requirements! ●  Preparations before you pitch! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 4. 1! ! Are you sure?! 2! ! ! Housekeeping! 3! ! ! Pitch Prep! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 5. 1! ! Are you sure?! ●  Do you know what you’re getting yourself into?! ●  Do you really have a fundable business?! ●  Have you done your homework?! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 6. Do you know what you’re getting yourself into?! ●  Are you ready to give up control?! ●  What do you really want? ! ●  What are you willing to give up to get what you want?! ●  Are you ready to share decisions?! ●  Are you ready for a new boss? ! ●  An investor will expect! ●  Monthly ïŹnancial statements & monthly compliance reports! ●  To have a say and often a veto even when minority shareholder! ●  A board of directors! ●  Professional managers (you or others)! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 7. Do you have a fundable business?! ●  Business engine vs technology (product / idea)! ●  One without the other won’t work.! ●  Cause & effect business equation! ●  How you make money.! ●  An strategy execution framework! ●  Proof that you can plan and accomplish results! ●  A management team! ●  Barriers! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 8. Have you done your homework?! ●  Who’s your investment customer! ●  Angels, VCs, PE Funds [ www.cvca.ca/member_search.aspx ]! ●  Investing preferences, geographic focus, deal types, etc.! ●  Equity Crowd Funding [Mars VX, www.seedups.ca , www.ecncap.com ]! ●  Keep up on legislation regarding funding! ●  Exempt Products! ●  Equity Crowd Funding rules! ●  Sophisticated Investor / Eligible Investor rules! ●  Typical deal terms & learned the lingo! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 9. Have you done your homework? (cont.)! ●  A lawyer who has done early stage deals! ●  Process & papering deals! ●  Shareholder agreements! ●  Option agreements! ●  Advisors who can help guide you! ●  Valuation trends! ●  Evaluated potential risks to the business and documented contingency plans! ! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 10. 2! ! ! Housekeeping! ●  Corporate governance! ●  Protect your IP! ●  Regulatory issues! ●  Company agreements! ●  Capitalization Table! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 11. Corporate Governance! ●  Minute books! ●  Bylaws! ●  Articles of Incorporation! ●  Shareholder agreements! ●  Licenses to do business! ●  Share transfers properly documented! ●  Option/warrant agreements approved! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 12. Regulatory! ●  All tax ïŹling up-to-date! ●  Source deductions! ●  HST! ●  Corporate tax! ●  Ontario Securities Commission regulations! ●  Exempt Market/Private Markets! ●  Equity Crowdfunding! ●  Ministry of Labour/Environment etc. approvals as necessary! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 13. IP Protection! ●  At a minimum register applications! ●  ConïŹdentiality & IP Assignment Agreements! ●  Each and every employee signed-off! ●  Targeted and enforceable! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 14. Company Agreements! ●  All material agreements! ●  Share purchase/transfer/rights/options! ●  IP Licenses current! ●  OfïŹce leases! ●  Supply, vendor or customer agreements! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 15. Capitalization Table! ●  Who bought at what price & in what quantity! ●  All equity, preferred shares, restricted stock, options, warrants etc. etc. properly documented and properly approved! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 17. Preparations before you pitch! ●  Business model / business equation ! ●  a.k.a. How you make money – with proof! ●  Product roadmap! ●  3 year ïŹnancial projections wired up to show the business equation and how the investor makes money! ●  Hiring plan! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 18. Preparations before you pitch (cont.)! ●  Detailed breakdown of competition! ●  Customer references! ●  Company references! ●  From strategic partners, suppliers, advisors! ●  References for founders! ●  And now 
 the marketing material or pitches! ●  (concept pitch, elevator pitch, pitch deck, etc.)! ●  And ïŹnally practice, practice, practice!!! ! ©ProïŹt Analytics Inc. (416) 826-7111!
  • 19. Thank you!! Questions! Philip Neukom! (416) 826-7111! @PhilipNeukom ! neukomp@proïŹtanalytics.com! www.ProïŹtAnalytics.com!