1. Email marketing: more promising than ever!
Email marketing is
not effective
Email marketing is
dead!
Emailing volume has
grown up and the
tendency will
continue.
However, Statistics about email marketing say…
Source: Direct Marketing Association (2012)
is the estimated ROI Email marketing
generates.
Think of what you use
email marketing for…
To create brand awareness
To repeat business, cross-sell or up-sell
To acquire new leads and customers
Social media helps you start the
conversation,
So, now you can move
the conversation into
your customers’ inbox,
with more possibilities
to succeed in your
business goals.
you continue sharing
nice and targeted
content.
Don’t forget the email marketing’s advantages:
These advantages and the
fact that social media is a
good ally of email marketing
make it more promising
than ever!
You may have heard
that…
10%
0%
5,40%
11,60%
17,90%
Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013
% Change in volume year-over-year
Source: Experian Marketing Services
Email marketing
and social media
are not friends
RIP
Source: Econsultancy
and Adestra (2013)
66% of global
marketers
rate email
marketing as
“excellent”
(22%) or
“good” (44%)
in terms of
ROI
>4000%
To send purchase or order confirmations
To encourage customer loyalty
In all cases, relevant, well-written content is the key trigger
to build a relationship with your leads and existing customers.
Email
marketing
is a good
channel to
make
known
your social
networks,
to spread
the drops!
sharing
meaningful
content with your
customers…
…and bringing
TRUST to the
relationship.
60% of the decision is
made before prospects
identifies themselves:
before a call, an email, or
an entry into your lead
tracking database.
Source: Corporate Executive Board (2011)
Look
AT
This!
is key for
your email
marketing
campaigns
T H U S,
Segmentation Care you email
content with:
Your distinctive
voice.
Your niche-specific
information or offer.
An effective
subject line writing.
Source: Copyblogger Media
Time
Its immediacy
€
Price
It is cost-effective
Customization
Easy to tailor-made
Traceability
& ease to determine
impact on ROI
Scope
number of people
that can be reached
Automation
Schedule date, time, etc
4%
7%
11%
8%
19%
26%
24%
25%
28%
22%
27%
30%
30%
34%
34%
36%
35%
40%
43%
44%
40%
45%
36%
31%
31%
33%
26%
32%
22%
19%
17%
10%
10%
9%
7%
6%
SEO
Emailmarketing
Paid search
Content marketing
Affiliatemarketing
Social media
Offlinedirect marketing
Mobile marketing
Online display ads
Channel ROI Ratings
% of in-housemarketers
Poor Average Good Excellent
€!
EMAIL
MARKETING and
social media are
GREAT teammates!
T R U T H
The
is
CONSIDER THIS!
of consumers
find custom
content useful
90%
Source:salesforce.com
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Content and design by Luis Salerno @salerno_luis
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[Or 41 times the money invested]