This presentation, delivered by Discovery, explains how they came to implement Signiant's software.

1. Discovery Channel Darren Breeze Director of Technology, Development and Architecture

2. Agenda About Discovery Challenges Solutions Evaluated What we did What we are doing now What’s next? Q &A

3. Discovery Fast Facts Playout centres in London, Singapore, Virginia and Miami 126 SD feeds, 26 HD feeds worldwide 39 dub / sub languages worldwide Post facilities in Maryland, London, Singapore and Miami

4. Discovery Fun Facts Deadliest Catch camera budget was 46 The central tape library in Maryland holds over 1000000 media items The mother ship has no Cafe Wired Magazines peoples choice sexy geek

5. Challenges in EMEA Distribution of program content to 15+ VOD partners across EMEA Managing the movement of language reference assets to support 30000+ hours language customisation per annum Ad hoc program sales deliveries to EMEA and beyond

6. Solutions Evaluated Do nothing, stay with physical media! Digi Delivery, it worked ok but… Aspera, it moves files but… Signiant

7. Solution Selected and Implemented Central Media Manager with HA option Media agents / relay agents Media Exchange Portal VOD template solution Linux based system

8. Signiant across Discovery’s world

9. MX API for Digital Media Centre Delivery of TX material to domestic TX centre in Sterling, Virginia Exchange of production material with Miami production and transmission centre Production media to the UK Discovery United States

10. A mix of Agents and MX clients Promo delivery India to Singapore VOD delivery to China and Australia Media backhaul between production facility and TX Q1 2010, Migrate language customisation workflows to MX Discovery Asia

11. A mix of Agents and MX clients Distribution of VOD, TX and programme sales content Delivery of language reference material to dubbing and subtitle vendors Delivery of audio dubbing wav files back to London Discovery Europe

12. Benefits Reduced media re-purposing and distribution costs Reduced syndication costs allow increased capacity and lower cost of entry into low margin markets File-based delivery eliminates cost and logistics of delivering tape Files are not subject to import duties

13. Ongoing Challenges Corporate IT just don’t get it! VOD Standards ? Business “logic” vs. technical capability

14. What’s Next? HD production asset exchange HD VOD Finish EMEA language operations MX rollout Migrate EMEA regional promo production from tape to file based workflows Upgrade London to Signiant 8.2