Learn how leveraging the power of your first-party data can give advertisers a true competitive advantage in this presentation from the I-COM global summit.

1. PEOPLE-BASED MARKETING
THE NEXT FRONTIER FOR HARNESSING THE POWER
OF FIRST PARTY DATA
Neil Joyce,
Managing Director, Signal
Mark Griffin,
VP Global Director, Starcom Mediavest Group

2. A better
understanding of
people

3. How we collect
and connect

4. 1st party data
=
competitive
advantage

5. 1st Party data
driving
incremental
value for leading
global retailer
$1
spent on
campaign
$42
incremental
revenue
$7
in profit

6. This is a journey

7. An opportunity to
break down silos

8. Allows us to
focus on metrics
that matter and
increase
accountability

9. And fuel a
creative
renaissance

10. TV as the
gateway

11. Scale: reach is
important, but
how we define
reach is
changing

12. Getting there
Know your consumer and size the opportunity
Objectively assess the landscape
Educate your peers and key stakeholders
Prepare for a cookie-less future with mobile as
the 1st screen
Focus on conversion and attribution

13. Neil Joyce, SVP & Managing Director, Signal
njoyce@signal.co
Mark Griffin, VP Global Director, Starcom
Mediavest Group
mark.griffin@smvgroup.com
Thank you!