Signal held a presentation about its Unified Customer View product. It discussed how consumers have fragmented identities across platforms and how marketing teams use many disconnected tools. Signal's Unified Customer View collects all customer data, matches identities to create unified profiles, and activates the profiles in real-time for cross-channel marketing. It allows understanding the full customer journey, improved measurement and personalization, and more efficient targeting. A customer at Kraft Foods said it enables a panoramic view of customers.

1. Signal Unified Customer
ViewFebruary 25, 2015

2. Today’s Speakers
Kelly Miller
VP, Account Management
Signal
Joe Stanhope
SVP, Marketing
Signal

3. • Signal Company Update
• Introduction to Unified Customer View
• Fireside Chat – Solutions and Support
• Q&A
Today’s Agenda

4. 2014 Was A Big Year For Signal

5. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Expanding Global Coverage
Chicago – Corp. HQ
111 N Canal St.
Chicago, IL 60606
New York
195 Plymouth Street
Brooklyn, NY 11201
São Paulo
1060 Rua dos Pinheiros
São Paulo, SP 05422-001
London
11 Charlotte Mews
London, W1T 4EQ
Tokyo
3-19-23 Minami-Azabu
Minato-ku, Tokyo, Japan 106-0047
Sydney
241 Commonwealth Street
Surry Hills, NSW 2010
Singapore
80 Robinson Road
Singapore 068898

6. Signal Fuse Open Data Platform

7. • Current state data and technology audit
• Data strategy and roadmap
• Custom support for specific business initiatives
• Some examples:
• ROI analysis for data co-op and value of 1st party data
• Business case development
• On-going initiative support
• Data bootcamps
• Some examples:
• Structuring a data-driven marketing team
• Data-driven marketing essentials
• Future of marketing
• From big data to smart data
Signal Strategic Consulting

8. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
@joe tweeted about an #uber coupon!
New email for 50% off at ShoeWorld
3 new likes on your picture!
Continue watching Orange
is the New Black?
Sam pinged you
Email from mom
Consumers expect
always on access to
the things that matter
to them

9. As marketers, our future depends on connecting the dots
between our customers and our message

10. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Consumers Are Split Into Lots of IDs
COOKIE ID 4506
APPLE ID 305
OMNITURE ID 13904184
ENTRY 987
CASE #335
@USER_HANDLE
USER@EMAIL.COM
LOYALTY #12407

11. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Campaigns Span Lots of Platforms
6%
3%
27%
9%
3%
51%
1-4 5-10 11-20 21-30 31+ 0
How many distinct toolsets does your organization (or your clients)
use in support of data-driven marketing or advertising today?

12. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Impression,
click, action,
audience
data
DSP, Ad
server
Impression,
click, action
data
Dib MGMT
platform
Impressions
, clicks, app
downloads
Carrier, ad,
network,
SMS
gateway
Delivery and
open rates
Email
service
provider
Customer
data
Marketing
service
provider
Impression,
click,
relationship
data
Social
MGMT
platform
Visits,
actions,
audience
data
Web
analytics
provider
Display Search Mobile Email CRM Social Site
Available
Data
Platform
AD
Marketing Teams & Data Get Trapped in
Silos

13. The stakes couldn’t be higher:
Marketers must take control
In September, Facebook relaunched
Atlas as a cross-device ad server and
measurement platform
This month, Google started limiting 3rd party DMP
targeting access to its display network ahead of
the Q4/Q1 launch of its own Display DMP
Oracle’s acquisition of Datalogix,
combined with BlueKai position them
as a strong ecommerce player

14. • Purpose Built Cross-Channel Technology
• Clear Ownership and Control of Data
• Connections to Action
• World Class Client Service & Support
• Built with Privacy by Design
Why Signal Unified Customer View?
2/25/201

15. Introducing Signal
Unified Customer View

16. Cross- Channel
Data Collection
Identity
Management
Measurement
and
Attribution
Marketing
and Media
Activation
Supporting Cross-Channel Marketing Maturity
with a solution oriented approach

17. Unified Customer View
Signal Connects customer data into a
signal identity.
Unified Customer View collects and matches customer
engagement data into unique profiles to build a
foundation for cross-channel analytics and marketing
success.

18. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Always on identity and engagement through Signal
DMP DSP 3PAS ESP
Call CenterCRMAnalyticsPlanning
DATA
IDENTITY

19. Building a Unified Customer View
Customer Behavior
Tracking
Customer Login
Event
Customer online /
offline purchases
Email CampaignsWebsiteDisplay
Campaigns
Social In-storeMobile App

20. Unified Customer View in Three Steps
Collect 100% of your customer engagement data.
Signal’s Enterprise Data Layer centralizes all of your data in one place across
channels and devices in real-time.
All of a marketer’s customer engagement data from online, offline, and
mobile sources are collected and centralized to Fuse Data Hub.

21. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Fuse Data Hub
Visits,
actions,
audience
data
Device ID,
app installs,
screens,
actions
Purchase
behavior,
Member level,
Historical
Impressions,
clicks, actions,
bids, message,
Opens,
clicks,
offers
Purchases,
products,
payment type
WEBSITE
AD
IMPRESSIONSAPPS EMAILCRM & DATA POS/IN-STORE

22. Unified Customer View in Three Steps
Connect cross-channel signals into customer profiles.
Signal’s Enterprise Identity Layer aggregates your customer data into a single
profile.
The dataset is normalized and cleaned, then ID matching connects
fragmented customer data into unified customer profiles in Fuse Matching
Service.

23. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
Fuse Matching Service
Web
Mobile
SetTop
Box
Web
Ads
Mobile
Ads
TV
Ads
ID=DEFID=456
UID
XYZ
Signal Fuse ID
Real-Time ID Match

24. • Fuse ID is an anonymous identifier
• Fuse ID is fully persistent and portable
• Fuse ID syncs with a combination of first and third party
identifiers to match known users
• Matching is deterministic for maximum accuracy
• Profiles are continuously updated in real-time as customers
engage with your brand
• You own and control your collection of customer profiles
and can access them any time for marketing and insights
applications
The power of the Fuse ID

25. Unified Customer View in Three Steps
Activate customer profiles in real-time.
Signal’s Real-time Data Availability distributes data in real time to any
measurement, marketing, or media endpoint.
The unified profile store can be used to support endless cross-channel use
cases through Real-Time Data Availability using Data Feeds and Fuse Live
Audience.

26. Confidential property of Signal Digital, Inc. Not to be disclosed, reproduced, distributed or used for any unauthorized
purpose without Signal's prior written authorization. © 2015 Signal Digital, Inc. All Rights Reserved.
A Unified Customer View Makes All the
Difference
Understand the
entire customer
journey.
Measure the
impact of
marketing
Personalize the
customer
experience
Target customers
more efficiently

27. “The ability to view the customer through a
single lens enables critical measurement,
optimization, efficiency and personalized use
cases. Signal Fuse is helping empower us to
understand the panoramic customer journey.”
Jason Niemi, Associate Director
Marketing Information Systems, at Kraft Foods

28. Fireside
Chat

29. Thank You!
Joe
jstanhope@signal.co
Kelly
kmiller@signal.co