1. Planning for Objectives
Goal: Create an interactive following that promotes awareness about our efforts
i. How: Using social media (Snap Chat, YouTube, Facebook, Twitter, and IG) and
Blogs
a. Reach out to current networks to gain support
i. Sharing our handles to others
ii. Inviting others to like and/or follow our handles
b. One blog or two (if it can be maintained) weekly
c. Can use all Social Medias, but some may be more maintained than others
based on following stats.
i. Examples
1. YouTube may have less updates or shared ones.
2. Sharing updates can be done amongst all social medias or
limited ones based on the type of content
3. We won’t be posting photos on YouTube unless its collective
d. Create a quota to maintain posts
i. For example: 2 blogs a week, 2 YouTube uploads a week, Snap Chat,
Twitter, Facebook, try tomaintain at least 2-3 posts daily, even if
it’s the same content
ii. If we use all the above social media outlets, are they past ones being
maintained or new ones encompassing solely Margins.
e. We can also create flyers that share information about us and what we do
but also include a call-to-action
i. Either a call to action for both volunteers and to those in need or
two separate; one focusing on another.
1. Leave most useful contact info on these
a. Email, phone number, etc.
i. If digital provide a link if email is being used
f. Ways to be interactive on social media
i. Replying to comments and messages

2. ii. Interact with our partners and other progressive community
organizations on social media
1. Inviting others to like and/or follow them
2. Support and share their posts
g. Creating the content
i. Blog ideas
1. DIY’s
2. Agricultural lessons and Information
a. How to: gardening
b. Benefits of Gardening
c. Benefits of what’s being gardened
d. Nutrtion
e. Mentoring program
i. Pictures and experiences shared by the kids
and Med students
ii. Twitter
1. Share blogs
2. Pictures of the property and the people working
3. Share informational and progressive environmental focused
articles and initiatives going on in the community primarily
but also nationally and globally
a. Assure the information is credible before posting
4. Tweet about the daily projects we do and big projects and the
process and progress of them
iii. Instagram
1. Post pictures of efforts in action
a. Kids and Mentors
b. Volunteers gardening
c. Consistent visiting volunteers or participants
i. Zeph Center
ii. Others using the community garden

3. iii. Large or organized groups and the activities
they’re participating in
iv. YouTube
1. Post a weekly or biweekly video
a. Content can be based on
i. DIY’s and gardening information (even if its
shared content for or from blogs)
ii. Or PSA videos
1. Including upcoming workshops and
processes and progress of projects
a. E.g. Aquaponics
v. Snap Chat
1. Vlog what’s being blogged about
2. Pictures similar to what’s being shared on IG
3. Have variety
a. Videos and pics showing the daily progress and
activities
vi. Facebook
1. Everything aside from general Tweets from all the other
avenues can be shared to Facebook
a. Pictures
b. Videos
c. Vlogs
d. Blogs
e. Informational Articles
f. PSAs
i. From YouTube
ii. Or simply about a specific upcoming and or
ongoing project or upcoming workshop
1. Agripreneurship
2. Food Collection
3. Food Production

4. 4. Nutrition and Health Education