1. Applying Goodwin’s theory.
Amy MacDonald-Mr. Rock and Roll
Indie/Alternative Rock
http://www.youtube.com/watch?v=_nkJgw0dvOk

2. • Close up of the artist.
• Live performance of the
artist, this matches the
genre.
• ‘Is on his own again’.
Narrative follows the lyrics.
• Lots of shots of the band
with the main artist in
front, very clear on who the
singer is.
• Fast paced music is
matched with sped-up clips
of people in a busy street.

3. Applying Goodwin’s theory.
Cassandra Wilson – Time After Time
Jazz
http://www.youtube.com/watch?v=_nkJgw0dvOk

4. • Contrast of dark and light
used throughout the
video, minimal colours that
are peachy and dull/dark.
• Slow moving images of
different shapes match the
slow music.
• No visuals to match the
lyrics.
• Slow dance is incorporated
as well as strange shapes.
• Flowing dresses worn by
dancer. Fading used in
transition of images.

5. Applying Goodwin’s theory.
Tawanna Shaunte – Shades Of Colours
Soul with blues, world music and reggae influences
http://www.youtube.com/watch?v=_nkJgw0dvOk

6. • On third beat at the start of
the video the camera
changes.
• Transition is a fade in/fade
out effect.
• Band performance is shown
in between the singer and
the narrative.
• Close up of the singer in
direct mode of address to
draw in the audience.
• ‘Shades of colours’ matches
the black and white
narrative and the singer in
colour.

7. Applying Goodwin’s theory.
Fleet Foxes – White Winter Hymnal
Folk, rock
http://www.youtube.com/watch?v=_nkJgw0dvOk

8. • Shot changes as tambourine
starts.
• Shot changes again when the
next instrument starts, this is
repeated until all instruments
are playing.
• As the voice rises for a second
time on each different shot
the shot changes.
• When the music picks up the
pace so does the video.
• No direct mode of address or
band performance as there is
only a narrative of plastercine
figures.