What, Why, How of Get A Drive

1. Get A Drive
Keep Cruizin…

2. Agenda
1. Team
2. Overview
3. Problem Definition
4. Solution
5. Market Sizing
6. Competition
7. Customer Traction
8. Scalability
9. Financial Projections
10.Funding Ask
11.Critical Milestones

3. Team
Sidharth Vijayan – CoFounder & CEO
• Nine years of Marketing, Product Building & Strategic Alliances experience with over 5 years in
digital marketing & digital product building
• Worked with two startups as the Marketing Head in the past four years
• Built, marketed and sold a digital products and services initiative with one of India’s largest
education player Zee Learn Ltd.
• Florida State University Grad – MScIMC (Integrated Marketing Comms.)
Omkar Jadhav – Consultant Technology (Tentative CTO)
• Founder & CEO of Droupouts Tech (LLP) – Pune
• Created multiple successful applications on both Android and iOS platforms
• Has experience in building sustainable SaaS products in the past
• 6+ years of technology development and product building services

4. Overview
Problem:
India is on the verge of a huge pollution crisis that it has no clue on how to solve.
Any solution which can reduce the numberof vehicles being added on the road on
a daily basis is a huge pain reliever for the nation and its administration besides the
people themselves.
Solution at hand:
‘Get A Drive’ intends to reduce the dependency on owning cars and intends to give
its patrons the option of sharing cars to those who need it when they need it and get
compensated for the time it is being shared on the platform. Thereby reducing the
number of additional vehicles being added onto the road every day.
Conversely people who need cars only for a short period of time can stay EMI free
and use different cars at different times based on the need and their budget.

5. Problem Definition
Besides owning a vehicle,there is no option available for an on-demand
economy.

6. Solution
‘Get A Drive’ intends to reduce the dependency on owning cars and intends to give its patrons the
option of sharing cars to those who need it when they need it and get compensated for the time it
is being shared on the platform. Thereby reducing the number of additional vehicles being added
onto the road every day.
Conversely people who need cars only for a short period of time can stay EMI free and use
different cars at different times based on the need and their budget.
Unlock the inventory available all around us. Cars that are standing idle
in car parks, offices,on the road sides etc. and are used less than 90% of
their entire lifetime.

7. Market Sizing
• Define Your Market: Online Peer-Peer Car-Sharing Marketplace
• Total Market Size:
– 8300000 privately owned cars vs 1,200,000,000 humans = 1 car per 144 humans
– INR 8 billion (0.5% ofAmerican Market) or
– INR 33 billion (2% ofAmerican Market size)
• Customers:
– Car owners who want to monetize their car’s idle time
– Car enthusiasts who like trying different vehicles for testing or pleasure trips
– Travelers who are familiar with driving conditions in area of renting
– People who want a car to take their families out on a short/medium/long trip
• Macro Trends & Insights
– Zoomcar (Self-drive model fleet service) is already profitable in about two years (2013 official
launch);
– Letmedrive.in starting an interesting model too but will be low on traction due to its model
– People are all interested the moment they realize that 90-95% of their car’s idle time is = n X
EMI (“n” being at least one month if not more)

8. Customer Study
• Life Time Value
– Average ticket – Rs. 800 – 1200;
– Number of min repeats sales expected in a year – 3;
– Number of years expected to be retained – 3 years;
– LTV – 800 * 3 * 3 = Rs. 7200
– Profit from each customer over a 3 year period – Rs. 1440 (20% commission)
• Expected Customer Acquisition/Retention Cost
– Expected CAC for Get-A-Drive – Rs. 350 - 500
• ROI
– ((1440-700)/700)*100 = 105%
– 700 is the cost of acquisition and retention over a three year period – Rs. 350,
250 and 100 per year respectively (this is on the higher end)

9. Competition
• Where do you exist in the larger overall Market Space?
Convenience
Fleet Size

10. Competition
• What are your Advantages?
– Easy to bring in more supply once message works
– Faster growth
– Greater use cases due to the hyper-local nature of business
• How is your place in the market unique to you, and the right one for your
company growth and customers?
– People in India are quite particular about wasting opportunities to save/earn money
– Dead inventory is a good call for action to customers
– Youngsters like experimenting with new businesses that help them improve their social
standards
– There’s always the need for a quick pick up locally!
• Who are the competitors,why have they succeeded, and how do you truly
differentiate from them?
– Zoomcar – quick fleet increase and good service
– Hyper-local nature of Get A Drive will make scaling faster and easier

11. Customer Traction
• Show your timeline and milestones to date
– Platform built and a little customization is pending
– Traction to begin in a month post launch of website and soon after with Mobile App
• Growth metrics are key at early stage
– Sign up numbers for both “Owners” and “Renters”
– Revenue
• Highlight press, partnerships,accolades
– N/A
• Customer success stories and/or testimonials
– N/A

12. Scalability
• Current Scenario of the Industry/ Business
– Regulated sector but still in grey area due to the nature of vehicles – Private Vehicles
(Similar to BlaBla Car)
• Future Potential of the Business
– Expansion into other developing nations where supply is in surplus
– Expansion into western markets once model matures in India via acquisition
opportunities
• Quantificationof the Numbers with respect to the current Scenario of the
Industry
– Unclear

13. Financial Projections
• Include the next 2 years of financial projections
• Mention key & critical assumptions inyour model of expenses, customer
conversion, market penetration%
• Highlight each of these on a Yearly Basis
• Total Customers
• Total Revenue
• Total Expense
• EBITDA

14. Revenue Model
• Every transactionwould involve a 15-20% commissionto the platform
– Every $1 transferring between owner and borrower will involve a $0.15-0.2 commission
that Get A Drive gets paid
• Services such as premium GPS tracking for customers who are willing to
pay for such privileges – Upto Rs.6000/two years where about Rs.1500
could be our revenue after paying the OEM partner for the service and
device
• Letting Self-Drive registered vehicles from players such as hotels and car-
rental companies showcase their choice of vehicles at a lower commission
rate as they are the best way to get higher supply on the platform – 10-15%
commissionon every transaction
• Additional possible opportunities is to provide ‘OnStar’ like premium
services where anyone can subscribe to this service regardless of whether
they are an owner or only a borrower on the platform

15. Funding Ask
• State how much Capital you are raising, and with what general Terms: Equity /
Convertible Note
– INR 15 million (INR 1.5 Cr) for 30% Equity
• What is the timing of your Capital raise?
– INR 2 million as seed to get team together and build website & mobile app (first quarter) –
burn rate INR 0.6 million per month;
– INR 5 million as digital presence and team expansion (second quarter) – burn rate INR 1.6
million per month;
– INR 8 million as offline and online digital expansion + marketing (third quarter) – burn rate
INR 2.6 million per month;
• Detail Explanation of the Fund Utilization
– 30% estimated towards frugal and efficient Digital marketing activities in relevant geographies.
This might include some BTL activities and a rare and occasional corporate activation (ATL)
activity too – capped at 35%
– 5-7.5% estimated towards product development in both web and mobile platforms
– 20-25% in talent acquisition
– 10-15% operational expenses
– Remaining - contingency

16. Critical Milestones
• What are the other milestones that you would establishin the near / far
future for your startup
– First 100 Cars on Get A Drive;
– First 100 paid users;
– First 1000 users;
– First 10,000 paid users;
– Carbon Meter – Karma Meter (Showing users the amount of carbon emission they have
reduced/avoided by choosing Get A Drive over taxi/public transport etc.);