Decathlon viral marketing presentation

1. STAATLICH
ANERKANNTE
FACHHOCHSCHULE
Presented by:
1. Maniyar Siddharth
2. Natoo Mandar
3. Phadke Sumit
Viral Marketing Decathlon

2. Content
1. Impetus
2. Viral Marketing & its relevance
3. About Decathlon
4. Existing Strategies
5. Target Group
6. Recommendation
7. Reference

3. Impetus
Huge product basket
Covers every sport
Low cost high quality
Potential to grow

4. Viral Marketing & its relevance
Viral Marketing
Marketing with digital media
Maximum exposure in shortest time
Relevance
Decathlon’s own unique brand
Marketing of USP
Availability of strong platform for viral marketing

5. About Decathlon
40 years old French organisation
Retailer of their own brands as well as other brands
Continuous innovation
Own research and development facility

6. Existing Strategies
Print media : bill boards & news paper advertisement
TV advertisement
Country specific commercials: highlighting their own passion brand
Low product cost as USP
Event and Campaigns: Trocathlon, Innovation awards
Street Marketing

7. Target group
Existing
Target
Groups

8. Target group

9. Online attraction
Website
Social Media
Content marketing using YouTube
Mobile app

10. Followers on Social Media
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Facebook
Twitter
Youtube
Instagram
8259.63
1270
31.56
8.96
Hundreds
Followers on Social Media
Followers on Social Media

11. Recommendation
Sporting blogs:
Interactive sporting blogs
Reward for best blog or video
Brand awareness & brand image
Search engine optimization:
Decathlon social pages on high priority
Astute choice of keywords
Sponsorship:
 Association with renowned sport personality or sports event
Virtual trial room:
Incorporating personal data & consumer’s personal data
Videos of technology for viral marketing
To be use for mobile app &website

12. Marketing Channel
Newspaper
Digital advertising boards
TV
Internet
Social Media
Leaflet
Videos
Events & Campaigns

13. REFERENCE
http://www.decathlon.de/
http://atreveteconelmarketing.es/english/2015/11/el-deporte-mas-grande-
del-mundo-se-encuentra-en-decathlon/
http://www.adverblog.com/2008/09/15/decathlon-back-to-sport/
https://www.emaze.com/@AIRROTI/Decathlon-case-study
https://present.me/view/39863-presentation-decathlon
http://www.decathlon.fr/
https://www.youtube.com/user/decathfrance

14. THANK YOU