An overview of the state of influencer marketing today, and the importance of closely targeting niche audiences through the power of machine learning algorithms. Check out Smartfluence to see how we can help you launch your influencer marketing campaign today!

1. Influencer
Marketing

2. WHO WE ARE

3. Smartfluence Inc. | Influencer Discovery and Outreach
ABOUT
SMARTFLUENCE,
INC.
OUR STORY
We are a team of economists,
mathematicians, and marketers
building a cutting-edge exchange
for pricing social influence.
We connect Influencers to brands to
help channel their audiences to
ideas. We connect brands to
audiences by helping them price
influencer power transparently.

4. OUR MISSION AND
VISION
WHAT WE AIM TO BE
We have built the first exchange for
influencer services, driven by data and
transparency. As more brands use our
platform and bid on influencers, our
pricing model and exchange becomes
stronger, creating a liquid market.
Smartfluence Inc. | Influencer Discovery and Outreach

5. OUR TEAM
GET TO KNOW US
DAVID KO
Co-Founder
SID KUMAR
Co-Founder

6. WHY BRANDS SHOULD PAY
ATTENTION TO INFLUENCER
MARKETING

7. 75%
MARKET ADOPTION
OF MARKETERS ARE INVESTING
IN INFLUENCER MARKETING
Source: Association of National Advertisers

8. 76%
CONSUMERS HATE ADS
OF PEOPLE WHO ENGAGE
WITH CONTENT ON SOCIAL
MEDIA USE AD BLOCKERS
Source: Mirriad

9. 92%
CONSUMERS WANT
AUTHENTICITY
OF PEOPLE TRUST
INFLUENCERS OVER
ADVERTISERS
Source: Nielsen

10. 74%
MARKET OPPORTUNITY
OF PEOPLE USE SOCIAL MEDIA
TO HELP MAKE PURCHASE
DECISIONS
Source: Nielsen

11. $6.85
UNPARALLELED ROI
IN RETURN ON EVERY $1 SPENT
ON AVERAGE ON INFLUENCER
CAMPAIGNS
Source: https://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230

12. GROWTH SPEAKS FOR ITSELF

13. WHAT IS AN INFLUENCER?

14. We define an influencer as any individual with an
authentic following above 10,000 on a social media
platform, actively seeking to promote products on
their feed. Successful influencers share content they
believe in, and as a result, their audiences have much
higher conversion rates when compared to other
forms of advertisement. It's critical to note that
following and engagement are two very different
things. At Smartfluence, we believe in the importance
of engagement and impressions over followers.

15. Smartfluence Inc. | Influencer Discovery and Outreach
MICROINFLUENCERS
Our specialty is the microinfluencer
segment - individuals with between
10,000 and 500,000 followers on any
social media platform.
These groups have their following due to
excelling in one particular niche.
They tend to have the highest ROI of any
category due to their authenticity.
Most don't work through agents, and are
highly negotiable regarding their fees.

16. Some Samples

17. LAUNCHING YOUR CAMPAIGN

18. DEFINE YOUR
GOALS
Smartfluence Inc. | Influencer Discovery and Outreach
INCREASE YOUR SOCIAL
MEDIA PRESENCE
Focus on impressions, reach,
mentions
DRIVE SALES TO YOUR SITE
Focus on revenue and cost per click,
cost per impression
INCREASE ENGAGEMENT
Focus on likes, comments, views,
shares, website traffic

19. Key Audience Variables
LOCATION
For local
businesses, finding
an influencer who
operates within
their service area is
key
AGE
We allow you to
target multiple age
segments so you
can cover your
entire range
INDUSTRY
We allow you to
define both niche
and subniche -
allowing you to
specify your target
GENDER
Our insights allow
you to focus on
audience gender,
not influencer
gender, vastly
increasing success
rates

20. THE PROCESS
HOW TO WORK WITH TALENT
DAY 1
Choose from our array of
filters, customizing the set
of influencers you will
discover
Smartfluence Inc. | Influencer Discovery and Outreach
DAY 2
Select a group of
influencers you like, and
submit bids for their
services
DAY 3
Negotiate with your
influencers, and strike a
deal with a portion of the
group to whom you
reached out
DAY 4
Work with the influencers
on creating the content
for your campaign, and
watch them post
DAY 5
Analyze the results of your
campaign, and
incorporate the feedback
for your next campaign

21. REACH OUT TO FIND OUT HOW
SMARTFLUENCE CAN HELP YOU
WITH YOUR SOCIAL MEDIA
STRATEGY

22. CONTACT US
FOR INQUIRIES
MAILING ADDRESS
575 5th Ave, New York,
New York 10017
EMAIL ADDRESS
siddharth@smartfluence.io
WEBSITE
www.smartfluence.io