Mobile phone usage in India is widespread, with over 870 million subscribers as of September 2013. 40% of Google searches in India are from mobile devices, and most mobile users access the internet on their phones. Smartphone usage is growing, though feature phones still dominate the market with 88% share. Smartphone users frequently use their devices for searching information, communication, entertainment and staying informed. They often take immediate action after looking up local information on their phones. While Android dominates the smartphone market share, most mobile users in India are still on feature phones, and traffic from feature phones still outnumbers smartphones 9 to 1. Offline apps distribution is emerging to serve the many Indian mobile users who are prepaid and visit recharge

1. Mobile Market India
Featured Phones and Smartphones
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2. IMPACT OF MOBILE PHONES
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3. 40% of Google India searches are from mobile
82M Indian users on Facebook*
62 M users from mobile devices*
*http://www.iamai.in/PCov_Detail.aspx?nid=3132&NMonth=8&NYear=2013
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4. Smart Phones Usage pattern*
73%
are searching for information on their smartphones daily
78%
are using for communication
-67% Email (sent or read)
- 63% accessed social network
59%
stay informed
87%
for entertainment
-71% Browsed the internet
-68% listened music
-60% played games
-51% watched videos
*Google primary research. Base: Private Smartphone users who use internet in general, n= 1000
Ques: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
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5. Smartphone Impact- Instant result*
95%
86% have taken action as a result
of smartphone users have looked for local information
44% connected with the business
35% told about it to others
58% visited the business
39% made a purchase
*Google primary research. Base: Private Smartphone users who use internet in general and who look at least once a month for information on
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their phones, n=946
Ques: Which of the following actions you have taken after looking for the local information?

6. Mobile Ads are being noticed*
*Google primary research. Base: Private Smartphone users who use internet in general and who atleast rarely notice advertising, n= 9626
Ques: Where have you noticed advertising when using smartphones?

7. INDIAN MOBILE LANDSCAPE
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8. India’s mobile phone customer base
870.6 M as on 30
th
September, 2013*
*TRAI, 30 Sept 2013
350.37
M
520.21
M
Urban subscriber
Rural subscriber
Mobile Tele density (mobile
connections per 100 people)
70.63
Urban= 137.93 and Rural=
40.96*
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TRAI, 30 Sept 2013

9. 143.8 M mobile internet users in India*
164.8 M internet subscriber base in India*
7 out of 8 users using mobile to access Internet in India*
*TRAI, 31st March 2013
Active Internet Rural Users- Mobile#
Millions
Active Internet Users in Rural India#
Millions
46
(estimated)
50
25
40
30
27
25
(estim,ated)
(estimated)
30
21
20
29
15
20
10
10
5
0
3.33
0
June 2012
October 2013
0.4375
2010
2012
Penetration Level#
June 2013
Oct2013
Dec 2013
2013
0.4%
2012
2.4%
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10. SMARTPHONES AND FEATURE PHONES
INDIA
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11. rd largest Smartphone market in
3
the world
Mobile OS Ecosystem India
2.30%
5.40%
1.30%
Android
Windows
iOS
91%
Source: IDC, as
published in ToI Sep
20, 2013
Others
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12. 88%
market share of Feature
Phones for Q1, 2013
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13. 70% of data users and 50% of traffic still comes feature phones- IDC, Avendus
Consulting
“traffic from Feature phone outnumber smartphones
9 to 1 for
Franciso Varela, YouTube’s Global Director of Platform Partnerships
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14. Browser
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15. UC Web
Browser*
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*UC Web browser Statistics, July 2013

16. Opera
Mini*Android
*Opera Mini Statistics
2013
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17. Opera Media Works- Opera Browser
Opera Mini
• 40 million unique active
users in India, 8 million
users with daily usage
• Prime focus on Featured
phones with Android base
being limited to 15% of
active base
Opera Mobile Store
• More than 20 Mn monthly
visits
• 15 million monthly
downloads
• 10 million unique users
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18. Offline
95% of mobile users in India are prepaid users
30-40% visit mobile recharge shops at least twice a day for getting recharges
Appsdaily
• It is world's first and only offline
channel for mobile applications
•
•
•
•
Shotformat
Plans to retail music, movies, games and
apps, and roll out a distribution network of
10,000 retailers (mobile recharge and
phone accessories shops) over the next six
months, and 30,000 retailers in 1 year.
Offline Application Stores are being
launched in a staggered manner
Initial phase will cover
Mumbai, Pune, Aurangabad, Nagpur, Ahm
edabad, Baroda, Rajkot, Jaipur, Jaisalmer,
Surat, Chandigarh, Bhopal, Indore, Rewa,
Jabalpur, Lucknow, Kanpur, Allahabad,
Guwahati and Siliguri.
The content will be available in 8
languages – Hindi
(Bollywood), Malayalam, Tamil, Telugu, Ka
nnada, Bhojpuri, Marathi and Assamese.
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19. THANK YOU
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