This document describes Demand Matrix, a company that provides intent data and market intelligence services. It tracks signals from public websites, social media, jobs postings, and content consumption to extract buying signals and machine learning insights at scale. Demand Matrix offers solutions like intent discovery, installbase/competitive intelligence, contact augmentation, and lead generation services to help companies find and engage prospective customers. It claims to have insights on over 34 million companies and 10,000 technologies, with monthly database updates. The document provides examples of case studies where Demand Matrix helped companies like Nutanix, Mouseflow, Microsoft, and Okta improve sales results through data-driven lead generation and sales outreach.

1. DEMAND MATRIX PRODUCT
BRIEF

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TIMING AND VALUE Demand Matrix
ONLY 10% OVER 80%
Respond to cold calls and
unsolicited emails, yet…
When they are connected with
timing and value

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ORGANIZING B2B DATA Demand Matrix
Tracks 9+ billion of signals out
in public web, social web, jobs,
content consumption etc
Machine learning and AI to extract
market intelligence at scale
Focus on buying signals based on
Jobs, 10k, products intersection,
competitive intelligence, events and more
CONTENT
CONSUMPTION JOBS
SOCIAL
ACTIVITYSEARCH

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THE DEMAND MATRIX SOLUTION Find and engage your next
customers
Intent Discovery
Installbase / Competitive intelligence
Contact Augmentation
Lead Generation Services
Machine Learning / Propensity Modeling
Discover companies searching for your solutions, so you can target or prioritized for marketing/sales
outreach.
Know their installed technology, and competitive information
Prioritize companies searching for your solutions, using our ML or Propensity model that is trained for
your MAL accounts
Customized B2B marketing solutions for Marketing-Ready and Sales-Ready leads
Skill based Individual-level contact information within your target organizations

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INSTALLBASE INSIGHTS Demand Matrix
34+M companies/
7+M in US
10,000+
technologies
5,000+
backendoffline technologies
Quarterly
refresh

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INTENT Demand Matrix
Domain Topic Intensity
sanofi-aventis.combigdata HIGH
kean.edu bigdata HIGH
tibco.com bigdata LOW
mheducation.combigdata HIGH
dartmouth.edubigdata HIGH
ebay.com bigdata LOW
rutgers.edubigdata MEDIUM
uga.edu bigdata MEDIUM
asu.edu bigdata LOW
pwc.com bigdata MEDIUM
att.com bigdata MEDIUM
morganstanley.combigdata LOW
Domain Topic Intent Score
1800contacts.com vulnerability assessment HIGH
1800contacts.com vulnerability management MEDIUM
1800contacts.com broadband LOW
1800contacts.com data security HIGH
1800contacts.com game development LOW
1800contacts.com internet security LOW
1800contacts.com managed security services HIGH
1800contacts.com mobile device management MEDIUM
1800contacts.com network security appliance LOW
1800contacts.com wireless service providers LOW
TOPIC LEVEL
COMPANY LEVEL
Monthly database dump
2000+ topics 2M+ companies
Company or topics level insights

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DRIVING ROI FOR OUR CUSTOMERS Demand Matrix
"IntentBase has been extremely effective in helping us with data-driven lead generation. It gives us the
competitive edge to know Technologies customer use and who we can target."
Trent Scott, Sales Director for Mouseflow

8. Private and Confidential
Case Studies

9. Private and Confidential
Nutanix (Calm.io)
• Calm.io a DevOps automation company
• Calm.io used intent data as their go to market
strategy to enhance their sales.
• Calm.io generated 60 Appointments in one month.
• Interacting with $100,000 worth prospects in a
quarter
• Forecasting to generate $1 Million in a year.
• Reduction in sales cycle up to 50%
• Above result was catalyst in acquisition by Nutanix

10. Private and Confidential
Mouseflow
• 57% Decrease in
time to close new
deals
• 66% Increase in
the revenue
• $0 spent on new
headcount to
achieve the results
Trent Scott
Director of sales

11. Private and Confidential
Microsoft Dynamics 365
• Used intent data for their new product: Dynamics 365
• Delivered 1000 CCL and 50 HQL from intent data and Install tech
data
• Propensity modeling using intent and Install Data
• 10 HQL per 100 CCL - best leadgen program across the board for
Dynamics 365

12. Private and Confidential
Okta
• Okta is leader in the IAM Security Solutions
• Lack of qualified leads created issue with
predictable sales pipeline.
• Scored 40 HQL’s filling their pipeline with the
following traction
Total Leads 43 Total Leads 43 Total Leads 43
Yes 29
>12 Months 21
DM 16Maybe 14
<12 Months 22
DM/ Influencer
27
0
20
40
60
Challenges IN IAM Timeline Decision Makers
ANT Qualification

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THANK YOU!