A Small Case Study on Apple Inc.

1. APPLE INC.
CASE STUDY

3. From Here

4. To Here

6. WHAT MAKES THE
COMPANY SO GOOD
AT INNOVATION?

7. Creative
Marketing

8. Innovation that
makes you feel
when used

9. Investing on
R&D

11. IS ANYONE COMPARABLE
TO APPLE IN THIS
RESPECT?

13. HOW IMPORTANT WAS THE
IPOD TO APPLE’S CURRENT
SUCCESS?

14. Walkman of 21st Century

15. Increased Brand Value and
Buyers

17. Wireless Chargers for
Iphones

20. Apple’s team had developed
a good innovative product
and also marketed well to
reach the public which also
had increased the brand value.

21. Created by Siddarth VG, SJIT Chennai, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.