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Creating & Capturing Value in a Digital Economy using Google Tools

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Siddarth Kengadaran
Siddarth Kengadaran

This presentation is part of Let's Talk SMAC a One day certified workshop at Forge Factory.

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Siddarth Kengadaran @s1dd4rth Creating & Capturing Value in a Digital Economy.
@s1dd4rth | siddarth.design Acquisition Behaviour Conversion
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design Primary “Views” for Businesses on Google
@s1dd4rth | siddarth.design Google Search
@s1dd4rth | siddarth.design Google Maps
@s1dd4rth | siddarth.design Google +
@s1dd4rth | siddarth.design Google Search Organic search result * You cannot specifically tell Google what to display but simply make “suggestions” through proper SEO.
@s1dd4rth | siddarth.design Side panel/stack * You have the ability to update a majority of this data with Google through the Google My Business platform discussed later. It displays photos, general business information, and reviews. Google Search
@s1dd4rth | siddarth.design Ads Section * These are the URL results denoted with a green Ad icon. They are powered by Google AdWords and require a separate Ad campaign. Google Search
@s1dd4rth | siddarth.design *AdWords, Insights, Google+, Maps and Search are all closely tied into My Business.
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design https://www.google.co.in/business/
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design Search Ads *Pay when people click to visit your website or call your business.
@s1dd4rth | siddarth.design Display Ads
@s1dd4rth | siddarth.design Display Ads - Text
@s1dd4rth | siddarth.design Display Ads - Gmail
@s1dd4rth | siddarth.design Display Ads - Banner
@s1dd4rth | siddarth.design Display Ads - App
@s1dd4rth | siddarth.design Video Ads *Video ads are shown only to the people you want and you only pay when they watch.
@s1dd4rth | siddarth.design App Ads
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design
@s1dd4rth | siddarth.design https://digitalunlocked.withgoogle.com https://www.thinkwithgoogle.com
Thank you! Siddarth Kengadaran @s1dd4rth siddarth.design

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Creating & Capturing Value in a Digital Economy using Google Tools