The document discusses advanced content marketing strategies to drive traffic to websites through search engine optimization (SEO). It recommends doing keyword research to identify topics of interest to target audiences, creating better content than competitors on high potential topics, and promoting content through social media, partnerships, influencers and other means. Specific tips include using roundups to generate backlinks, repurposing content across platforms, monitoring online discussions, and sponsoring podcasts to reach engaged listeners.
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10. To promote the article, you:
● Sent that new article to your email
list
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11. To promote the article, you:
● Sent that new article to your email
list
● Shared it on your social media
(Facebook, Twitter, etc.)
#TiEConChd | @ahrefs
12. To promote the article, you:
● Sent that new article to your email
list
● Shared it on your social media
(Facebook, Twitter, etc.)
● Shared it onto some communities
(Reddit, FB Groups, etc.)
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20. 1. Figure out what your ideal
readers are interested in (and
searching for in Google)
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21. 1. Figure out what your ideal
readers are interested in (and
searching for in Google)
2. Write an article on that topic and
make sure it’s better than what’s
already out there
#TiEConChd | @ahrefs
22. 1. Figure out what your ideal
readers are interested in (and
searching for in Google)
2. Write an article on that topic and
make sure it’s better than what’s
already out there
3. Promote your article and build
links
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● What are their
demographics?
● What are their
backgrounds?
● What roles do they
perform in life?
● What are their
goals?
● What challenges do
they face?
● What pain points do
they have?
● What objections do
they have?
33. Where do you get this information?
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34. 1. Talk to them face-to-face
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35. 1. Talk to them face-to-face
2. Use live chat
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36. 1. Talk to them face-to-face
2. Use live chat
3. Build a community
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37. 1. Talk to them face-to-face
2. Use live chat
3. Build a community
4. Join their communities
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38. You should now have a list of
cool topic ideas you can target
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39. Do these topics have search
potential? (i.e are people
searching for this?)
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50. https://ahrefs.com/site-explorer
Quick recap
So far, you’ve learnt:
● Why optimizing for SEO is important;
● How to identify and learn more about your ideal reader;
● How to figure out search potential;
● How to expand your keyword list;
● How to “steal” keyword ideas from your competitors.
51. Ok, we have an awesome list of
keywords.
Now what?
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To recap: what to do after keyword
research?
1. Filter topics based on business potential
2. Filter again based on ranking potential
3. Figure out search intent
4. Create content that’s better than what’s
out there
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Why roundup?:
1. They create the content for you
2. They naturally give you backlinks and
help you promote the content
3. Gain access to their audience
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The partnership:
Webinar: both
Social media promotion: both
Follow-up blog post: Buffer
Webinar recording on
YouTube: Ahrefs
Slideshare: Ahrefs
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4. Work with influencers: let’s talk
a little about podcast advertising
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Some statistics:
1. Over 44% of the US population
has listened to a podcast
2. Podcasts are extremely
targeted
3. Their audiences are incredibly
engaged
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Sponsoring a podcast 101:
1. Find a suitable podcast.
2. Secure availability.
3. Settle on your “package”.
95. #TiEConChd | @ahrefs
Sponsoring a podcast 101:
1. Find a suitable podcast.
2. Secure availability.
3. Settle on your “package”.
4. Iron out the ad itself + other deliverables.
96. #TiEConChd | @ahrefs
Sponsoring a podcast 101:
1. Find a suitable podcast.
2. Secure availability.
3. Settle on your “package”.
4. Iron out the ad itself + other deliverables.
https://ahrefs.com/blog/podcast-advertising/
97. Three people will win a FREE
one-year subscription to an
“Advanced” Ahrefs account
(valued at $3,990/year)
Simply tweet your takeaways
during this talk mentioning
#TiEConChd & @ahrefs
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