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WHY DON’T YOU
LIKE ME?
An Insight into
Brand-Consumer Relationships
and Managing Loyalty
WHY SHOULD CONSUMERS LIKE YOU?
THE RELATIONSHIP
BEGINS WITH THE CONSUMER
AND CONTINUES TO THE BRAND
THE 4Ps HAVE CHANGED
SAY HELLO TO
THE 7Ps OF SOCIAL MEDIA MARKETING
POSITION
PERFORMANCE
PROXIMITY
PRICE
PRESENCE
PERCEPTION
PROMOTION
WHAT’S HAPPENING IN 2015…
GIVE ME YOUR WALLET… NOW
LET’S GO SHOPPING…
YOUR DEVICE IS A SOCIAL BEING…
WHAT IS PRIVACY ANYWAY?
THE AGE OF ANTISOCIALISM…
THE ONLINE WORLD IS CHALLENGING
HOW MUCH IS TOO MUCH?
DO I KNOW YOU?
THANK YOU FOR
CALLING CUSTOMER SERVICE
HOW CAN OUR CEO HELP YOU?
KNOWLEDGE IS POWER
CREATE SUSTAINABLE BRAND
GROWTH
ENGAGEMENT
= LOYALTY + COMMUNICATION
THE PLATFORM DOESN’T MATTER
IT’S NOT ABOUT LOYALTY CARDS
IMPROVE STAKEHOLDER LOYALTY
MARRY INBOUND & OUTBOUND
CLEAR OBJECTIVES DRIVE METRICS
DRIVE GROWTH & PROFITABLITY
IMPROVE BRAND SHARABILITY
REDUCE COMPETITOR AFFAIRS
FORGET PROGRAMS
CREATE PRODUCTS
BUILD NATURAL ROI
FREQUENT VISITS
SPEND PER VISIT
PROMOTION PARTICIPATION
COST OF REWARDS
COST OF PROGRAMS
NET REVENUE INCREASE
QUALITY DRIVES QUANTITY
INTEGRATE MEDIA, CUSTOMER &
TRANSACTION TOUCHPOINTS
DERIVE CONSOLIDATED
CONSUMER DATA
UNDERSTAND
THE SEGMENT OF ONE
BUILD THE RELATIONSHIP
Questions for the speaker
@INpressionist
in.linkedin.com/in/shyamnair/en

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Customer Relationships and Loyalty in Social Media

Hinweis der Redaktion

  1. Too much focus on Likes
  2. FB Messenger Integration, Apple Pay app, E-Commerce Integration
  3. FB Messenger Integration, Apple Pay app, E-Commerce Integration
  4. Buy buttons on SM networks, single-click integration, real-time engagement, data opportunities
  5. Fitness bracelets, smart-watches, Google glass
  6. Consumers are giving away a lot of information – be open to it.
  7. No one really connects anymore
  8. Volume of Media Content
  9. Actionable Business Intelligence
  10. Customer service is a culture – It should be titled Consumer Engagement
  11. Company mindset needs to change
  12. SWOT IS ESSENTIAL