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Customer Relationships and Loyalty in Social Media
- 1. WHY DON’T YOU
LIKE ME?
An Insight into
Brand-Consumer Relationships
and Managing Loyalty
Hinweis der Redaktion
- Too much focus on Likes
- FB Messenger Integration, Apple Pay app, E-Commerce Integration
- FB Messenger Integration, Apple Pay app, E-Commerce Integration
- Buy buttons on SM networks, single-click integration, real-time engagement, data opportunities
- Fitness bracelets, smart-watches, Google glass
- Consumers are giving away a lot of information – be open to it.
- No one really connects anymore
- Volume of Media Content
- Actionable Business Intelligence
- Customer service is a culture – It should be titled Consumer Engagement
- Company mindset needs to change
- SWOT IS ESSENTIAL