2. Blumler & Katz (1974)
 Two researchers attempted to discover what it is about different media
outlets which make them successful and popular. They came up with
5points which they believed any media product needs to give an
audience.
 Education/Information: Keep up to date with what’s happening in the world.
Learn about things we do not know and to keep informed. A high percentage in
tabloids are about sport, showbiz and celebrities.
 Entertainment: Stories in papers can be funny, and often about things that
interest us i.e: horoscopes, cartoons, crosswords and puzzles which are for
entertainment.
 Social Interaction: We talk to people about what’s happened in papers,
showing them stories ‘HAVE YOU SEEN THIS?’ If we know what’s happening in the
world we can join in conversation & discussion.
 Escape: While reading about other people & events we’re taken out of our day to
day concerns for a while so they provide an escape like TV.
 Identification: When we read about other people and what’s happening. We
often put ourselves in their place and imagine what it’s like to have the same thing
happen to us. This makes us more involved and interested in a story.

3. Information as to what is
happening within the area and
keep up to date with information
that we may have not heard about
previously from other newspapers
making the story exclusive
Social Interaction: we will
talk about this story to others
and show them to giving it
that shocking factor also its
informative because it
provides us with information
that is happening within our
area to learn about things we
did not know at the time.
Entertainment: Events that are
taking place that may interest
us also giving us information
keeping us up to date about
when the festival is taking
place so it gives a chance for
the audience to be informed,
soon the audience start to rely
on the newspaper to feed the
information about different
events that are occurring
making the newspaper
appealing.
Social Interaction: Causes us
to talk about the story
especially if we have an
interest in music, in relation it
proves us with entertainment
because music is something
that may interest the audience
urging the audience to read.
Escape: We’re reading about
people and events so we’re taken
out of our day to day lives for a
while and in relation introducing
identification when we are
putting ourselves in the shoes of
others
Information about the elections
and campaigners, keeping the
audience up to date with the
latest information that is
currently occurring making it
reliable source to consume
information
Social: We will talk to other
members of the target audience
about elections this enables us to
join in conversations and
discussions
Social: It’s our borough
so there would be
some
discussion/conversatio
ns within our area.

4. Information: up to
date with what’s
happening as well as
being education
about something
that we are yet still
to read until we are
given this newspaper
giving it that more
exclusive touch, this
makes the
newspaper more
attractive for it’s
demographic and
also builds up
excitement for the
audience itself as
well as using this
newspaper as a
reliable source to
consume various
information about
different stories that
are occurring within
the area at the
moment.
Identification: We try to jump
into their shoes and putting
ourselves at risk like those in the
stories. This gives audience a
sense of parcitpation also makes it
easier for the audience to
interpret the information that is
given and also makes the story
more exciting
Social interaction: A
story to talk about
with our fellow
peers to let them
know to and to get
their opinions. Also
Identification we
jump into their
shoes and try to feel
like how it feels to
be them. Also it
brings escapism.
Information: letting us know what the borough is doing also
provides social interaction because we are enabled to talk to
peers who live in brent about the situation also identify with
them so we are in their shoes for a moment in time. This
creates excitement and the audience can really understand the
story.
Entertainment: Articles
that are provided that
interest us in this case
those who interested
in politics. Also giving
us information about
what is happening
which we don’t know
about
Information: About what happened
within our area and being educated
about different events that are
happening within the area in this
case Brent/Kilburn.
Information: we are up to date with
the latest stories happening around
the area and educated about a story
which we are not aware of in this
case the leaders blog spells out hope.
Also social interaction, something we
can talk about.

5. Escape: reading about
people & events, takes
us away from day to
day lives and having
the opportunity to be
informed about events
that are occurring so it
educates its audience
and makes the
audience want to read
on and come back to
consume more
information
Information: we are
informed what is
happening so therefore
the website is educating
us about something that
has recently occurred so
as well as giving us up
to date news it is also
giving us crucial
information about the
local area and in this
case we can use it as a
warning for the local
community to stay safe.
Social interaction: we would talk about this story to let others
now what’s happened and it also gives it that ‘wow’ shocking
factors, making the audience react is a huge sign showing that
they are fully engaged within the newspaper/website.
Identification: We put
ourselves in his shoes
and relate which is a
distressing thing
looking at this splash
but nevertheless
makes the audience
feel the need to
participate and makes
it attractive.
Information: We are
informed about other
stories within the
area, giving us the
opportunity to react
to them and to let our
opinions know so it
also gives us a chance
to interact with other
people about the
stories that have been
added to the website
(social interaction)
Social Interaction: Social network to get the people involved
and entertained also it gives the audience an opportunity to
talk about various amount of stories/issues that have been
exposed within the islington gazette website.

6. Escape: reading about
people & events, takes
us away from day to
day lives and having
the opportunity to be
informed about events
that are occurring so it
educates its audience
and makes the
audience want to read
on and come back to
consume more
information
Information: we are
informed what is
happening so therefore
the website is educating
us about something that
has recently occurred so
as well as giving us up
to date news it is also
giving us crucial
information about the
local area and in this
case we can use it as a
warning for the local
community to stay safe.
Social interaction: we would talk about this story to let others
now what’s happened and it also gives it that ‘wow’ shocking
factors, making the audience react is a huge sign showing that
they are fully engaged within the newspaper/website.
Identification: We put
ourselves in his shoes
and relate which is a
distressing thing
looking at this splash
but nevertheless
makes the audience
feel the need to
participate and makes
it attractive.
Information: We are
informed about other
stories within the
area, giving us the
opportunity to react
to them and to let our
opinions know so it
also gives us a chance
to interact with other
people about the
stories that have been
added to the website
(social interaction)
Social Interaction: Social network to get the people involved
and entertained also it gives the audience an opportunity to
talk about various amount of stories/issues that have been
exposed within the islington gazette website.