The combination of the local newspaper, website, and poster is effective in reaching diverse audiences. By offering traditional print media alongside digital media on the website, the newspaper can engage both older audiences who prefer newspapers as well as younger, internet-connected audiences. Additionally, the poster advertises the newspaper to commuters and others on the go who may not have time to read a full newspaper. Maintaining consistent branding across the newspaper, website, and poster through the use of the same masthead, color palette, and fonts helps audiences recognize they are all part of the same media company.

1. Evaluation Q2: How effective is
the combination of your main
product and ancillary texts?
Ancillary Text: Website & Poster
Main Product: Local Newspaper
(Front Cover & Inside Page)

2. Combination of the Newspaper and Website
The newspaper and website is considered compulsory in the 21st
century to
consume information by combining traditional media (newspaper) and
advanced media (website) to gain factual information. As the
newspaper limits it’s mode of address to A, B & C1 groups; with the
addition of the website it gives the other classes an opportunity to
participate and consume information which could feel like a sense of
luxury as there is internet access in approximately 99% of the world
according to internetworldstats.com so as a result increasing the
newspaper’s demographic. Also with the surplus of having a website
the newspaper company is able to proliferate among masses of people
making the company more established and more attractive to pick up.
With the newspaper, consumers are just given the copy plus an image
associated with the copy and then must try to picture it in their heads
and given a chance to socially interact with other consumers among a
close proximity through word of mouth. However with the addition of the
website, it provides the opportunity of playing videos making it simpler
for the audience to interpret information and also with the addition of
poll’s and message box’s, consumers are given the chance to let the
opinions be heard and not just within close proximity but around the
world.
But the consumers must not feel that the newspaper and website are offering
different things so to bridge the gap, making sure that the masthead is
exactly the same placed at the top of the page in both newspaper and
website to show superiority and also adding a set colour palette that
being black, red & white. So the audience can associate the website
with the newspaper and not get the idea that the newspaper and
website are two different sources of information because it still provides
the same information but in a different way.
The website also gives the consumers the luxury of contacting them because
there is a link that navigates you to the company’s contact details for
any complains or customer enquiries, this is ideal because it brings the
consumers and the information provider closer and it gives the
opportunity for the newspaper to better itself if any complaints arrive,
they can improve their services by increasing the audience satisfaction.
Lastly, the newspaper is only accessible in certain locations however by
having a website it makes it easier and more efficient to access the
information source by just a click of your button, nowadays you don’t
even need a laptop or a pc; if you have a phone that has internet you
are easily given the luxury of visiting the company website.

3. Combination of the Newspaper and Poster
A poster to represent it’s newspaper has become crucial and they
have the harder job because a poster has to maintain it’s
quality set by the newspaper without having the luxury of
adding so many words. It’s key feature is attraction.
Firstly, to receive a newspaper you must be at a stop in order to
pick it up which could be time consuming if your in a rush
however by using a billboard/poster the audience are able to
consumer a brief amount regarding the newspaper whilst
being on the go for example if consumers are driving, they
wont be able to concentrate on the newspaper itself so
therefore by taking a glance at the poster are educated with
some information about the newspaper.
The newspaper provides factual information about events and/or
situations however with the addition of a poster, it gives the
newspaper a reason to focus on it’s appearance, by using an
elite person according to Galtung & Ruge it manages to
interest the audience making the poster and consequently the
newspaper company much more attractive.
By using tabloid language such as ‘The Best Opinions Every Week’
or ‘Big Opinions, Every Day’ it makes the poster stand out
because of it’s short and catchy quotes that are used making
the poster come across as more attractive.
So therefore we can observe that with the combination of the
newspaper with the POSTER, it enhances it’s physical
appearance because if the poster is attractive, the audience
would be attracted to the newspaper.

4. CombinationI have implemented some identical aspects throughout my
newspaper, website and poster. For example I have kept
the masthead the same because it helps the audience
interpret and understand that they are all connected to
one company providing sources of factual information. In
relation, keeping the layout similar between the
newspaper and website bridges a gap between them
regarding being a separate source of information,
audience could recognise that the newspaper and the
website are branches from one root – The Wembley
Scoop
In addition, I have kept a strict colour palette throughout all of
my production to ensure that the newspaper, website and
poster remain organised and presentable also it allows
the audience to identify the newspaper company and it
helps the company to differentiate themselves from other
newspaper using a strict colour palette making it more
attractive and more vividly remembered by it’s
demographic.
I have used similar font style and sizes across all three of my
productions to ensure that the conservative fashion does
not fade and also gives the audience a chance of
understanding it’s serious nature for gaining factual
information.
In conclusions, by combining certain aspects within my three
productions I have managed to bring the three
productions more closer and giving them an opportunity to
relate with eachother.

5. Synergy
By combining the effects of a newspaper, website and poster,
more of the demographic will have access to the
newspaper company itself therefore giving ‘The
Wembley Scoop’ greater power because it is able to
distribute itself in various aspects to a masses of
audience.
Synergising the newspaper, website and poster would also
help target specific consumer groups. For example,
those consumers who are interested in traditional media
will have access to newspaper, those who are interested
in technology and/or have internet will still have access
to ‘The Wembley Scoop’ via the website, those
consumers who are more on the creative side would
have access to the posters, and because the company is
providing variety of ways the media could be presented it
satisfies consumer needs.
Also being exposed to different types of media such as the
newspaper, website & poster credits the newspaper
company itself as being creative because it manages to
publish the same factual information in various ways
making the newspaper itself more appealing for the
audience.
Lastly, through synergy; the newspaper brand becomes more
efficient because the newspaper is updated every day in
addition the website is updated every hour providing new
and exclusive information to it’s consumers.

6. Synergy
By combining the effects of a newspaper, website and poster,
more of the demographic will have access to the
newspaper company itself therefore giving ‘The
Wembley Scoop’ greater power because it is able to
distribute itself in various aspects to a masses of
audience.
Synergising the newspaper, website and poster would also
help target specific consumer groups. For example,
those consumers who are interested in traditional media
will have access to newspaper, those who are interested
in technology and/or have internet will still have access
to ‘The Wembley Scoop’ via the website, those
consumers who are more on the creative side would
have access to the posters, and because the company is
providing variety of ways the media could be presented it
satisfies consumer needs.
Also being exposed to different types of media such as the
newspaper, website & poster credits the newspaper
company itself as being creative because it manages to
publish the same factual information in various ways
making the newspaper itself more appealing for the
audience.
Lastly, through synergy; the newspaper brand becomes more
efficient because the newspaper is updated every day in
addition the website is updated every hour providing new
and exclusive information to it’s consumers.