Presentation from Azure Day Belarus

2. Customer Engagement Has Changed
A Mobile First
World
Overabundance
of Choice
Eroding
User Loyalty

3. Personalized Messages
Relevant Targeting
Constant Customer
Touch Points
Extended Customer
Engagements

4. Manage
Programmatic mobile
campaign delivery across
platforms & audiences
Personalize
Unique messaging for
unique customers
Boost
Optimized experiences
for greater user
retention
Monetize
Amplified ROI with increased
visitation & upsell opportunities
to maximize lifetime value

5. Open APIs & easy
integration
Actionable insights
available in real-time
to increase app
usage
A value-added push
& communications
platform
Data protection &
privacy across the
globe
A SaaS-delivered Mobile Engagement platform

6. Trigger actions according to user
behavior and demographics with big
data collection and real time processing
Create custom dashboards to measure
KPIs, track retention and stickiness, and
determine what campaigns are driving
the highest ROI
Easily and continually enhance and
optimize the user experience with User
Path view

7. Create targeted campaigns with
intelligent customer segments and
in-app messaging capabilities
Reach customers in a highly effective
and non-intrusive manner
Integrate flawlessly with native push
notifications gateways such as
Google’s GCM, Apple’s APNS or
Microsoft MPNS

8. Integrate into applications easily with
open APIs
Leverage existing data from CRM, CMS,
and other business related systems
Improve audience targeting and
protect existing investments

9. Like all Azure services, Mobile
Engagement does not share or sell
information derived from customers’
property
Microsoft’s longstanding commitment
to privacy is an integral part of our
product and service lifecycle
We work to be transparent in our
privacy practices, offer meaningful
privacy choices, and manage the data
we store responsibly

10. Your Frontend
Azure Mobile
Engagement Platform
Analyze Segment Push
Collect Data
Push communications
& in-app messaging
Customer
Applications
CMO
Marketers
Developers

11. Mobile Engagement Capabilities
• User
• Sessions
• Activities
• Usage Path
• Events
• Jobs
• Technical
• Crashes
• Errors
• Sessions
• Events
• Jobs
• Crashes
• Errors
• Push Notifications
• In-App Messages
• Cross Platform Push
Analytics Monitor Reach Segments
• Dynamic segmentation
• Automated Scenarios
• Custom Dashboards

12. 12
System Push on
Android’s
Notification Center
System Push with
big picture on
Android
System Push on iOS
lock screen
Notifying badges on
iOS app icons
Windows system
notification
Windows Live Tiles

13. 13
Android simple in-
App push with
action buttons
Android In-App
push with big
picture and action
buttons
iOS In-App push with
big picture and
action buttons
iOS simple in-app
messaging
Windows
uncustomized in-
app messaging

14. Azure ME customer references
14
Medias
Retail
Travel/Hospitality
Gaming/Betting
Services
Partners

33. • Ensure the welcome
invitation highlights
the value of your app
• Personalize based on
robust user data
• Use multi- language
capabilities based on
geo
Keys to success
Opportunity
Multi-step campaign to
encourage account
creation
Benefit
Increase app usage and
user retention by 80%
during the early days
Day 10
What's your balance?
Log in and manage your
account on the go.
Jessica, votre dépôt
mobile est prêt.
Jessica, check out your
latest money saver tip!
Day 1
Welcome to the
Woodgrove Bank app!
Log in to stay informed on
your account.
Log in
Jessica, your mobile
deposit is ready.

34. Opportunity
Send message to fan base
and encourage them to
rate the app online
Benefit
Increase app ratings,
thus discoverability &
downloads
Example Target criteria for a
generic app:
• User active during the last 5 days
• User at least 7 days old
• User having looked a least 10
articles or videos
• Use dynamic user
segmentation to
target likely
promoters
• Can work well with an
in-app or push
message
• Can be used to let
app users know that
you have improved
your app
Keys to success
Like our app?
Rate it now!
Close Rate

35. We’re Sorry
Something went wrong, but
we’re working on a fix right now.
ReleCloud Wireless
ReleCloud Wireless
All fixed!
Back to your regular
programming
Opportunity
Automated message sent
when app crashes to tell
user that you're aware
and working on a fix, and
when fix is available
Benefit
Increase user retention
and, when phrased well,
can increase user loyalty
• Use real-time
performance
monitoring and
alerting to determine
which users are
impacted
• Optimize your
delivery for each
platform
• Fix the issue and
update users
Keys to success

36. Opportunity
Highlight a feature within
the app that users are not
taking advantage of and
would probably like, share
tutorial of how to use
Benefit
App usage and user
retention
• Consider this an
opportunity to
improve the value of
your app to users
• Utilize robust user
data to understand
usage patterns
• Personalize in-app
notifications and
tutorials
Keys to success

37. Opportunity
When a user's
subscription/trial is
about to expire, renew
now (or freepremium
membership)
Benefit
Retain users and
increase profitability
• Dynamic user
segmentation can
help you optimize
your message and
timing
• Utilize in-app
messaging to reach a
warm prospect
• Tune your execution
as you go with real-
time information on
campaign
performance
Keys to success
X
Your trial is about to expire
Sign up now!
Yes! Sign me up!No thanks

38. Why not make it a long lunch? Head
to World Wide Importers and take
15% off your entire purchase today!Opportunity
Tailor content based
on identified interests
Benefit
Increase user satisfaction
and increase profitability
• Fine-grained user
segmentation helps
you refine your offer
• Tailored push
notification helps you
deliver that offer well
• Geo-fencing means
you can send a
message when the
user is within a
certain distance of a
purchase location
• And, this is all
extensible to work
with your current
CRM system
Keys to success

39. To learn more about
Mobile Engagement, visit:
http://azure.microsoft.com/en-
us/services/mobile-engagement/
Details on pricing can be
found here:
http://azure.microsoft.com/en-
us/pricing/details/mobile-engagement/

41. Monthly pricing
Graduated Tier (MAUs) $ per MAU
0 to 100 Free
Next 100K $0.01 per MAU
Next 400K $0.0049 per MAU
Next 2500K $0.0034 per MAU
Graduated pricing calculation:
500K MAU = 100K*$0.01+400K*$0.0049 = $2.960
*Subject to change
**Directional pricing/terms below are subject to change and do not represent a guarantee of GA timing. This information is
for discussion purposes only. No sales may be transacted until service is commercially available
**All pricing information provided above is intended solely to be a non-binding estimate as of the date this guidance is
provided. It does not constitute an offer by Microsoft. The actual pricing will be reflected on the EA Price List, when this
offering becomes available.
**MAU: Monthly Active User - A customer’s end user who uses the app at least once in the past 30 days on a single device (if
an Active User uses the app on their cellphone and tablet, this counts as 2 MAUs)
**MAUs calculated and emitted on a daily basis. Graduated tier pricing calculated on a UTC calendar basis