Trade Marketing Agency PRAKTIKA (:EMG GROUP)

Russian Federation, Russia Russian Federation

Advertising / Marketing / PR

Hired to lead an international team of the Digital Shopper Marketing (DSM) practice at CHECKMARKET GROUP LLC, and bring over 5 years’ experience in marketing, digital, shopper, and strategy development for large interactive advertising campaigns across a variety of industries, including consumer packaged goods, retail. I specialize in helping brands understand and navigate the path-to-purchase, and identify how technology has reshaped the shopper's approach. Interactive creative with ten years of building TTL experiences for some of the world’s most recognized brands. Proven ability to motivate and inspire creative teams to deliver superb creative work under tight deadlines. Specialtie