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国内インターネット広告費の推移(2001 2010年)
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Shuichi Hiroya
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★2003-2012年版★は http://www.slideshare.net/ShuichiHiroya/2003-2012 にあります。
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2014年の日本の総広告費は6兆1522億円(前年比102.9%)と6年ぶりに6兆円超えとなりました。また、インターネット広告費は、遂に1兆円超えの、1兆519億円(媒体費億8245億円、制作費2274億円)となりましたが、前年比2桁%成長(112.1%)も6年ぶりとなります。その内訳を見ると、運用型広告費が5106億円(前年比123.9%)と2年連続で20%以上の成長を維持しつつ、枠売り広告費も3139億円(前年比101.9%)と前年を上回りました。
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2014年の日本の総広告費は6兆1522億円(前年比102.9%)と6年ぶりに6兆円超えとなりました。また、インターネット広告費は、遂に1兆円超えの、1兆519億円(媒体費億8245億円、制作費2274億円)となりましたが、前年比2桁%成長(112.1%)も6年ぶりとなります。その内訳を見ると、運用型広告費が5106億円(前年比123.9%)と2年連続で20%以上の成長を維持しつつ、枠売り広告費も3139億円(前年比101.9%)と前年を上回りました。
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国内インターネット広告費の推移(2001 2010年)
1.
http://blogs.itmedia.co.jp/hiroya/2011/02/2010-73d2.html
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