online advertising presentation with definitions of the direct ad and programmatic ad along with biding strategy.

1. online
advertising

2. Online advertising Advantages

3. 01
04
Global Reach
Response
Tracking
02
03
Precise targeting
Quick
Amplification

4. direct ad buying
online
advertising
programmatic
buying

5. direct ad or fixed buying refers to
booking an ad space by pre-
negotiating and paying a fixed
amount for it
direct ad
buying

6. the same ad inventory can be purchased by
multiple advertisers by placing there bid in the
auction.
programmatic
buying

7. Ad buying
methods
Fixed Buy - Duration or Frequency
Cost per Thousand ( CPM/1000
Impression)
Cost Per Click/ Pay Per Click
Cost Per Action - Lead/Sale (CPA)

8. thank you
we look forward to working with you
Visit:-https://rankenhance.com/