1. Shubhadha Iyer
January 2014
Accomplishments in
Entrepreneurship
This document describes the impact and benefits of Shubhadha Iyer’s Ideas
and initiatives in Entrepreneurship in the form of White Papers, Business
Plans, books, general writing and other documents prepared by Shubhadha
Iyer 2000-2013
S.Iyer
1/23/2014
This document is for Free distribution

2. ACCOMPLISHMENTS IN ENTREPRENEURSHIP January 23, 2014
November 2013 Prepared by Shubhadha Iyer 2
Table of Contents
Executive Summary....................................................................................................................................................3
 Proof of Entrepreneurial Innovation and Thought Leadership 2000- 2013 ..................................................3
 Nature of Impact............................................................................................................................................3
Author Profile.............................................................................................................................................................6
Future Plans .......................................................................................................................................................6
Volume of Work.........................................................................................................................................................7

3. ACCOMPLISHMENTS IN ENTREPRENEURSHIP January 23, 2014
November 2013 Prepared by Shubhadha Iyer 3
Executive Summary
 Proof of Entrepreneurial Innovation and Thought Leadership 2000- 2013
This document provides an overview of Entrepreneurial initiatives taken by the Consultant Shubhadha Iyer (also
referred to as “contributor” or “author”). The impact and benefits of these initiatives is visible at
Corporate/Business and Entrepreneurial levels. Corresponding product or service descriptions are included here
and in the other document “Achievements in Thought Leadership”. This document will focus on the tangible
benefits and impact of Shubhadha Iyer’s ideas working in the Entrepreneurial mode.
 Nature of Impact
Since 2002, Shubhadha Iyer has prepared several Business Plans and White Papers circulated among the
Entrepreneur Networks e.g. Entrepreneur and Alumni Networks, select Investor groups, online forums and in
general, viewable to the business community online. The series of events—efforts made by the author and
movements in the same area, indicate these ideas were always strategically aligned with progressive Industry
trends e.g. the move to projects that do not require capital (which is the consultant’s latest effort since May
2012).
It can be inferred that the contributor played a key role to set high level trends, raised awareness of viable
business concepts, generated momentum for further growth, and in certain cases provided strategic direction
for other entrepreneurial groups e.g. AI software. Of the many concepts communicated during the past decade,
the following Table shows initiatives that stand out prominently from the Entrepreneurial viewpoint.
The following sections describe the author’s contribution and then highlights the result of each effort.
Accomplishments in Entrepreneurship
The contributor accomplished the following through distinctive works of Thought Leadership —
 Prepared plans to propose original products and services- in most cases with a clear headstart
 Wrote extensively on ideas and concepts for products and services, raising awareness and
popularity as profitable ideas for Entrepreneurship
 Provided strategic direction for Entrepreneurial Networks to grow and develop in certain areas
 Promoted the absorption of best practices in Entrepreneurship Services
 Popularized methods and tools that are now industry standard

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November 2013 Prepared by Shubhadha Iyer 4
Table 1 Business Plans prepared by Shubhadha Iyer 2000-2013
Date Idea/ Initiative/ Business Plan initiated by Shubhadha Iyer 2000-2002
3 September 2000 PRODUCT BASED ON ARTIFICIAL INTELLIGENCE SOFTWARE: Proposed in 2000-
an Expert Systems-based methodology and tool, for applications in
Troubleshooting, Diagnostics and Internal Technical Support. It would work at
Technical, Administrative and Operational levels. A Business Plan was first
prepared in 2000, circulated to prospective investor and entrepreneur networks
then re-formatted as a White paper, both published online.
4 May-June 2002 OUTSOURCED ANALYSIS SERVICES: A Business Plan was prepared in 2002. This
service aimed at taking up Analytical work from bigger projects. The service
category would specialize in taking over Analysis-intensive project tasks -- be it
technical, business, systems analysis, etc. applying structured and efficient
methodologies.
November 2009 LITERARY WORK BASED ON ROAD TRANSPORT IN INDIA: This was a literary
creative project (Book/ Fiction) – co-authored by the author who did the graphic
design, formatting, promotions and business research on the Road Transport
sector. Though a major departure from the author’s usual areas of interest- i.e.
business analysis/management, it promoted the concept of “multi modal”
transport in India. It was written in a new experimental format that could prove
to be a potential “game changer” in the literary world, if marketed and
packaged on a wider scale.
May 2012 BUSINESS PLAN FOR SPECIALIZED CONSULTING SERVICES: As the initial 2000-
2002 plans (AI software, outsourced analysis, HRIMS and others) did not get
funding, the contributor changed her strategy and re-oriented her
Entrepreneurial efforts to pitch for projects that do not require capital. After a
lengthy hiatus from 2008 to 2011 in Entrepreneurship, a new Business Plan
prepared in 2012 finally proposed a consulting service that had very low capital
requirements, so that “high capital or production costs would not pose a
barrier”. It was also discussed a few times in the business and investor
community. And in general, the author has often promoted “small scale”
entrepreneurship, since 2002.

5. Table 2 Estimated Impact of Thought Leadership contributions by Shubhadha Iyer 2000-2013
Idea proposed by the Consultant
(Shubhadha Iyer)
Business Plan/
Proposal Name
Date (Mon/Year)
proposed
Description of later Developments
(Events, Initiatives) that followed in
the same or closely related areas in
Industry - for the purpose of Trend
Analysis
1. Tools and Methodologies-
TROUBLESHOOTING
&DIAGNOSTICS:
An Expert Systems-based methodology
for applications in the Troubleshooting
and Internal Technical Support arena.
Product design brought together
elements of Fault Tree Analysis (FTA),
AI Software (Expert Systems) and
applied it for Troubleshooting and
Diagnostics for IT and Business
environments.
Automated Trouble-shooting,
Maintenance and Diagnostics for
Technical Support- an Expert System
Approach
September 2000
Fault Tree Analysis (FTA) is now a part
of mainstream desktop software; and
Troubleshooting Knowledge bases in
IT support have been enhanced.
Following years saw a number of
startups being recognized by
Entrepreneurial and VC Networks in
the field of AI software (2007-2008)
and also Expert Systems.
Exact implementation of this tool or
approach has not been observed in
industry. The Consultant wanted to
develop a Proof-of-Concept but this
plan has been held up (so far) for lack
of funding and Entrepreneur support.
The consultant has original ideas to
develop this further, and the future
plan is to take it up later, if possible.
MANAGEMENT:
2. People Management practices in
Entrepreneurship
3. Entrepreneurship Services
Arguments and
ideas are
contained in the
Books written in
2007 and 2013
on people
management
People
Management
(2004- present)
Entrepreneurship
(2002-2007)
There has been a surge in people
management awareness (2004-2012)
S.Iyer forcefully advocated “small
scale” and “people entrepreneurship”
(2002-2007). These principles are
aligned with Micro- Finance, an area
that has seen many developments in
the past decade.
There has been growth and
standardization in services provided
by Entrepreneurial Networks e.g.
Mentoring programs.
4. Literary Fiction (eBook) based
on Road Transport in India
Book/ eBook
available online
November 2009 Sold a few copies online; and received
positive reviews from all readers.
Could not be marketed widely.
5. Specialized Consulting Services
with Low Capital requirements
Business Plan for
a Startup Venture
(Consulting
services)
May 2012 Is currently on hold. Did not receive
any advisory support or funding since
2012.

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Author Profile
Shubhadha Iyer is a Management Business Analyst -has been in the Business and IT field for 17 years,
with a total work experience of 12+ years interspersed with Training. Has specialized in all facets of
Business Analysis including senior-level functions. Progressed from Analyst to Management level in
2007 and held a Management position as Deputy General Manager (DGM-IT).
Initially worked on consulting projects in USA that largely focused on IT/ Applications Analysis, then in India-
primarily as Business Analyst from 2002 to 2013 in several domains. Wrote entrepreneurial Business Plans
and White Papers in 2000-2002 and more recently, in advanced Business Analysis and Management (2011-
2013).
Academic background comprises M.S. degree from WSU, Kansas, USA (1995) with specialization in
Computational Fluid Dynamics (Aerospace Engineering), Post-Graduate Diploma in Business Administration
(PGDBA 2010), Certification in Business Analysis (CSBA from Quality Assurance Institute, 2010-2012) and
B.Tech from IIT Bombay (Aeronautical Engineering, 1988).
In addition to her work in Business, Management and IT, Shubhadha Iyer has been a creative contributor in
Dramatics (Playwright, Production-in-charge) and Performing Arts (Event management) as Cultural Nominee
in 1987-88 in college. Participated in Wildlife Treks and other adventure sports, and continues to lead an
active lifestyle.
Future Plans
Shubhadha Iyer is looking for a High level Executive placement while making efforts to widely
publicize her Thought Leadership contributions and latest eBook.
Plans to further develop some ideas that her B Plans initiated-these are ideas for improved product
design that have not been published and are currently on hold.
The plan is to revive this effort based on agreement with concerned organizations. Once her own
rights and privileges are restored, would also like to help the under-privileged.

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November 2013 Prepared by Shubhadha Iyer 7
Volume of Work
Previous Business Plans, Brochures, White Papers and Recent work (as listed below) can be viewed online at
the Portal: http://www.siyerconsult.com/white-papers
 Books written by Shubhadha Iyer-
o Ideas in People Management (Book/ eBook), 2013
o Other Books/ eBooks and supporting material referenced in this document, are Off the shelf; but
can be viewed upon request
 Business Plans and White Papers prepared by Shubhadha Iyer-
o Management Business Analysis (White Paper), 2012
o Rapid Business Analysis- Process & Methodology (White Paper), 2011
o Business Analysis Consulting Services (Brochure), 2011
o Expert Information Management System : a Web-based HRIMS for classification of Experts
(Business Plan), 2000
 Industry studies and Feasibility Analysis -
o Private Unemployment Insurance (Business Plan, Research and Feasibility Analysis), 2002
o Objective Decision Models in People Management (White Paper), 2011
o OD Interventions in Change Management (White Paper), 2012
 Blueprints and Plans -
o Automated Troubleshooting, Maintenance and Diagnostics– an Expert System Approach
(Business Plan), 2000
o Outsourced Analysis Services (Business Plan), 2002
o Project Plan based on Network Based Marketing strategy (Business Plan), 2002
o Project Proposal for Management & Business Consultancy (Low Capital requirements), 2012
 Consultant Resume & Bio – (detailed version can be provided upon request)
http://in.linkedin.com/in/shubhadha