In the presentation, I provide an introduction to Off-page SEO. Here, I discuss what off-page SEO is, why it is important, link building, backlinks, types of backlinks, ways to build backlinks, and how to leverage social media for improving off-page SEO.

1. Off-page SEO
What is off-page SEO
and
why is it important?

2. What is off-page SEO?
Link Building
Brand Building
Social Media Marketing
Influencer Marketing and more
Off-page SEO is a collective term for a list of
activities done off the website to increase its
rankings on search engines.

3. Why is off-page SEO
important?

4. Off-page SEO practices like
link building, social media
marketing, etc. make search
engines and visitors perceive
your website as relevant,
trustworthy, and authoritative.

5. Search engines assume
that a high-quality and
useful website is likely to
have
backlinks from other websites

6. Search engines assume
that a high-quality and
useful website is likely to
have
backlinks from other websites
social media tags and mentions

7. Search engines assume
that a high-quality and
useful website is likely to
have
backlinks from other websites
social media tags and mentions
shares among groups of like-minded folks

8. Every link you receive from
another website, social media,
or influencer acts as an
endorsement that, over time,
increases your site authority
and trustworthiness.

9. Off-page SEO Link Building for off-page SEO

10. Backlinks
A backlink for a particular website is a link
received from an external website (the referrer)
to that website (the referent).

11. Example
If a famous coffee enthusiast writes about your
coffee bean shop on their blogging site and
puts a link to your website in the blog. That is
called a backlink.

12. Link Building
Process of building backlinks

13. Types of Backlinks
received naturally from others without any
effort or action from the page owner
Natural Links

14. Types of Backlinks
received naturally from others without any
effort or action from the page owner
acquired through deliberate link-building
efforts
Natural Links
Manually Built Links

15. Types of Backlinks
received naturally from others without any
effort or action from the page owner
acquired through deliberate link-building
efforts
created intentionally by the site owners
using paid deals with directories, forums, or
press
Natural Links
Manually Built Links
Self Created Links

16. A website with backlinks from high
authority and relevant websites will
undoubtedly perform much better
than another website that is
otherwise similar in content quality,
on-page SEO, and technical SEO.

17. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site

18. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site
Domain authority and page authority of the
referrer

19. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site
Domain authority and page authority of the
referrer
The trustworthiness of the referrer site

20. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site
Domain authority and page authority of the
referrer
The trustworthiness of the referrer site
The anchor text used on the referrer site

21. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site
Domain authority and page authority of the
referrer
The trustworthiness of the referrer site
The anchor text used on the referrer site
The number of other outgoing links on the
referrer page

22. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site
Domain authority and page authority of the
referrer
The trustworthiness of the referrer site
The anchor text used on the referrer site
The number of other outgoing links on the
referrer page
The relevance of the referrer page to the
referred-to page

23. We determine the
quality of the backlink in
terms of the following
factors:
The popularity of the referrer site
Domain authority and page authority of the
referrer
The trustworthiness of the referrer site
The anchor text used on the referrer site
The number of other outgoing links on the
referrer page
The relevance of the referrer page to the
referred-to page
The “freshness” of the link

24. It is much easier to talk about
quality backlinks than to build
them.

25. Ways to build backlinks:
Write useful content that others will love to
link to

26. Ways to build backlinks:
Write useful content that others will love to
link to
Request relevant website
owners/bloggers/journalists to check your
content and link to you if they find it useful

27. Ways to build backlinks:
Write useful content that others will love to
link to
Request relevant website
owners/bloggers/journalists to check your
content and link to you if they find it useful
Develop and utilize your PR with bloggers
and journalists

28. Ways to build backlinks:
Write useful content that others will love to
link to
Request relevant website
owners/bloggers/journalists to check your
content and link to you if they find it useful
Develop and utilize your PR with bloggers
and journalists
Contribute to community forums, blogs, or
events to achieve recognition or backlinks

29. Off-page SEO Social Media for off-page SEO

30. Among the 4.5 billion internet users
across the globe, 3.8 billion use
social media.

31. Some of the ways social media
helps your off-page SEO efforts are:
Increase brand recognition

32. Some of the ways social media
helps your off-page SEO efforts are:
Increase brand recognition
Improve online visibility and organic traffic

33. Some of the ways social media
helps your off-page SEO efforts are:
Increase brand recognition
Improve online visibility and organic traffic
Extensive content distribution

34. The stronger your brand presence
is on social media, the more
comfortable people feel
approaching you and your service
or product.

35. Probable customers often start a
conversation with your brand via
social media channels.

36. Google officially states that social
signals like the number of likes on
your pages or posts are not direct
ranking factors.

37. Genuine social media following
and buzz help you get more
eyeballs to your content, website,
and hence, your product or service.

38. Thank you!