Seo presentation

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Google loves you when everyone else loves you first-Wendy Piersall

Digital MaRKETING
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses
leverage digital channels such as search engines, social media, email, and their websites to connect with current and
prospective customers.
in other words, any form of marketing that exists online.

Benefits OF Digital marketing
1. Flexible
2. Reach Large Audiences
3. Lower Investment Cost
4. Measurable Results
5. Conversion Rates
6. Social Media Usage

Search engine optimization
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines--- By Search Engine Land

FACT CHECK
The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches
on Google.Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an
idea of why search engine optimization is so important.

ON page SEO(It includes providing good content, good keywords selection, putting keywords
on correct places, giving appropriate title to every page, eTC..)
● SITE STRUCTURE (URL Structure)
● Avoid ugly URLs:
https://backlinko.com/p=123
● Or long URLs:
https://backlinko.com/8/6/16/cat=SEO/pageid=890.html

META DESCRIPTION
Meta tag:They have been a big part in search engine history. Meta tags are located inside your html’s head area.
<head>Meta tags are located here</head>
There are three important parts of Meta tags that you can use:
● Title – Length :50-60 characters
<title>Title text here</title>
● Description –Length: 150-170 characters.
<meta name=”description” content=”This is where you put your site’s summary”/>

Robot.txt
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their
website.
Basic format:
User-agent: [user-agent name]
Disallow: [URL string not to be crawled]
There are two types of robots meta directives:
1. those that are part of the HTML page (like the meta robots tag) and
2. those that the web server sends as HTTP headers (such as x-robots-tag).

SiteMaps
● HTML Sitemaps
● XML sitemaps

Structured Data
Structured data is on-page markup that enables search engines to better understand the information currently on your
business’s web page, and then use this information to improve your business’s search results listing. We Use
1. Jason (Schema Library)
2. Microdata (Schema Library)
3. RDFA (Schema Library)
4. Microformat

1. Page SPEED: Itis a measurement of how fast the content on your page loads. You can evaluate
your page speed with Google's PageSpeed Insights.
1. Breadcrumb:
1. Content Ratio: A page’s text to code ratio is a measure of the quantity of content compared
to the structure. Tool for checking the ratio is DOM Monster.

● Sitelink:Sitelinks are the hyperlinks mentioned below any specific search engine result (organic or paid) to link
to the website’s subpages.
● AMP Pages: AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could
be clunky and slow because desktop resources are heavy and plenty.
● Knowledge graph: It helps to understands facts about people, places and things and how these entities are all
connected. Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its
search results that provide direct answers.
● Featured snippets: TheY are a format which is supposed to provide users with a concise, direct answer to their
questions – right there on the search results page, without the users having to click through to a specific
result.

Tools -
● Structured data tool:search.google.com
● Page speed tool: gtmetrix.com
● Mobile friendly : search.google.com, smallseotools.com
● Broken link: www.brokenlinkcheck.com
● Keyword Ranking : SEM rush, Ubersuggest, google keyword planner

KEYWORD ANALYSIS
Keyword research is the practice of identifying which phrases are used on search engines when people are looking
for information, and usually includes finding both the search volume and relative competitiveness of the terms.
The Importance of Keyword Analysis
Keyword analysis should be your primary focus. Analyzing keywords allows you to:
● Optimize Spend
● Increase Conversions
● Eye Trends
● Prioritize Your Time
● Find New Markets

The steps to Keyword analysis:

OFF PAGE SEO
Refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as
social networks, other blogs in your industry, and the personal history of the searcher.

Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes. The service is available to anyone with a Google Account.

● Acquisition reports: These reports will tell you everything you want to know about what drove visitors to your
website (All Traffic). You will see your traffic broken down by main categories (All Traffic > Channels) and
specific sources (All Traffic > Source/Medium).
● Behavior reports: These reports will tell you everything you want to know about your content. Particularly, the
top pages on your website (Site Content > All Pages), the top entry pages on your website (Site Content >
Landing Pages), and the top exit pages on your website (Site Content > Exit Pages).
● Conversions: If you set up Goals within your Google Analytics, you can see how many conversions your website
has received (Goals > Overview) and what URLs they happened upon (Goals > Goal URLs). You can also see the
path that visitors took to complete the conversion (Goals > Reverse Goal Path).
● Audience reports: These reports tell you everything you want to know about your visitors. In them, you will
find detailed reports for your visitors' age and gender (Demographics), what their general interests are
(Interests), where they come from (Geo > Location) and what language they speak (Geo > Language), how often
they visit your website (Behavior), and the technology they use to view your website (Technology and Mobile).

Google WebMaster
What is the Index Coverage Report?
The Index Coverage report lets you know which pages from your site are in Google’s index. It also lets you know about technical issues
that prevent pages from getting indexed.
What Is The Performance Report?
The “Performance” report in Google Search Console shows you your site’s overall search performance in Google. This report not
only shows you how many clicks you get, but also lets you know your CTR and average ranking position.

THANK YOU!
“The Best Marketing Doesn’t feel like Marketing”

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