Social media strategy under 25 for Internet Society

1. Social Media Strategy for 25 Under 25
Social MediaPresence
1. FacebookPage | Page | Group |
2. Twitter
3. Instagram
Individual Landing Page
Link:http://www.internetsociety.org/25under25
ContentUpdate
1. Create individual socialmediapage and postone inspirational quotes onsocial mediasite Twitter|
facebook|Instagram|
2. Post currentaffairs, news andarticles relatedtothe websiteregardingthe index and economy
3. Tag relatedpeopleandpostrelevantpictureswithproper message
4. Like otherpages of industryforcredibility
5. Checkfor any feedbacksandComments.ReplyASAP
6. Try sharingyourpage picturesinotherrelevantgroupsandpages
7. Create fewuseridentityandkeepcommentingandanswering
8. Post relevantkeywords incontent
9. Link social networkingsitesandsocial mediatobuildcredibility
Facebook and twitter PaidCampaign
1. For visitorsandnumberswe needtolaunchpaidadd campaigns-weekly USD10 justto create a buzz
TARGET -Week
-7 inspirational quotes
-Atleast10 articlesandnews to be published
-Interviewsof youngleaders
-Videos
-10 to 15 comments
- 7 to 10 pictures
Newdesignand Frame
-These daysthe facebook frame issomethingthatisgettingverypopular. Facebookisaplatformthatis
highlycustomizable usingiFrame andothertoolsmini website,landingpage andotherapplicationscan
be build- Needsuggestionandadvices

2. OTHER CONTENT
-Promotional articlesandblogs withkeywords - to be writtenasper the projects underdirect
supervisionof SEO and Managers at leastone small blogorarticle a day
- Some level of activityisneedinthe project
SOCIAL SHARING AND OTHER LINK BIULDING PROCESS
-Linkbuildingprogressandlinksharingwithdofollow network -needsregularstrategyandplanning
FOR YOUTUBE VIDEO
-There are loadsof optimizationtool inyoutube andviemolet'sexplore anddesignadefinitivestrategy
Reference LandingPage
It is an ethical form of landing page, presenting information to the user. Generally, it is used to drive
visitorsandcustomersthroughappealingcontent.
Landing Pages Best Practices & Implementation:
Hypothesis that canlift conversionrate:
 Enlargingactionbuttons
 Includingvalue propositioninahigh-contrast,left-justifiedheadlineof two-linesorless
 Cuttingcopyin half (ingeneral)
 Reducingthe numberof formfields
 Minimizingthe numberof layoutcolumns
Major Conversionfactors:
 Relevance
 Clarity
 Urgency
Major interruption:
 Anxiety:Functionof the credibility
 Distraction:Divertingvisitorsfromthe goal…links,visual inputs,productoptionsetc.
Content:

3. Trust Indicators:
 ImprovementinTestimonytext
 Videotestimony
 PressMentions
 3rd
party securityandtrustcertification(especiallyforIFRE)
 Case Study:Aclense- 41%incrementinconversiondue toVeriSign
 BetterImages
Call toAction:
 StandingoutColor
 CreatingUrgency(Hurry up!Only8 copiesleft)
 Justreleased-Downloadtoday
 IndicatingSpecificAction(Download/Get/Submitetc.)
 Buttonright belowcall toactiontext
 Orange and YellowButtonsare bestpracticedandare catchy
 Call to actionabove the fold
Colors for Landing Pages:
 Yellow:Optimistic&Youthful.Usedtograb viewersattention(Hence usedforcall toactionand
special offers).
 Orange: Aggressiveness.Usedasa call to actionand attentiongrabber.
 Blue:Createsthe sensationof trustand security.Oftenusedbybanksandbusinesses.
 Red: Energy.CreatesUrgency.Oftenseenwithsalesclearance andfoodreference.
 Pink: Romanticandfeminine.Usedtomarketproducts& servicesforwomenandyounggirls.
 Green:Associatedwithwealth.The easiestcolorforthe eyestoprocess& usedwithfinance or
entertainmentwebsites.
 Purple:Soothingandcalm.Oftenrelatestobeautyor anti-agingproductsandservices.
 Black: Powerful andsleek.Seenasluxuriousandsophisticated.
Other Points:
Reducingthe risksfortakingaction
Scarcity:If the userfeelsthatthe productmightrun out of stock or that the discountedprice mightend
soon,theymaybe compellednottoprocrastinate andtake actionnow.
Numbers…Fore.g.3 daysdeadline…quantityof stock

4. Weeks First Second Third Fourth
Facebook Inspirational
quotes /
statements
Inspirational quotes /
statements
Interviews /Videos Blogs
Twitter Inspirational
quotes /
statements
Inspirational quotes /
statements
Inspirational quotes
/ statements
Inspirational
quotes /
statements
Instagram pic Pic pic Pic
Note:All the social mediacontentneedsathroughkeywordanalysisandneedacontentstrategy
#next25 #youthonthetable#IGF2017 #netgov#Iot #internet#youthinternet#SDGs#Internet4youth
#internet4all #youthLeadership#fellowship#internetleadership#nextgenleadership
The social mediacan be interlinkedandcanbe furthercustomizedasperneed