This presentation was created as a part of Marketing Internship under Professor Sameer Mathur, IIM Lucknow.

2. Steve Jobs and Steve Wozniak created
Apple Computer on April 1, 1976

3. Started in a Garage by two college dropouts in 1976
in 2016
is valued at USD 617 BILLION!
Had a revenue of USD 215 Billion
And employees 115,000 people

5. Apple’s Slogan calls
for constant Innovation

6. Evolution of Apple’s line of PCs

7. Evolution of iPod
Incremental Innovation

8. The huge popularity of iPods opened up a
whole new market for Apple
Apple Computer
became
Apple Inc.
Apple Inc. launched a series of products
Including iPhones, iPads and Apple TV

9. Apple iPhone became the bestselling
Smartphone and is seen as a Status Symbol

10. Next gen
Computer
The iPad

11. What made Apple successful?

12. Innovation
Clever Marketing Strategy
Push and Pull Advertising
Research and Development

13. Rise of Competitors
Samsung
Google
Chinese Rivals

14. What’s next
for
Apple Inc.?

15. Apple Watch Series- Smartphone on your wrist
Collaboration with Nike

16. AirPods
Wireless Earphones

17. Apple TV
Using Siri to
control your TV
Even get info on
Sports, weather or
Movie showtimes
while enjoying TV

18. Apple’s continuously looking for new
opportunities
Recently, it pledged
$1 Billion in SoftBank’s
Tech Vision Fund

19. Keeping it simple…
Apple’s Brand Mantra
Innovation
+
Simplicity

20. 1. Beginning of Apple Computers
SUMMARY
2. Apple Inc. and Diversification
3. What made Apple successful?
4. What’s next for Apple?
5. Simplicity and Innovation

21. Disclaimer
Created by Shravan Mundra, Hindu College,
during Marketing Internship under
Prof. Sameer Mathur, IIM Lucknow