This document provides an overview of the Ted Baker brand, including its history, mission, business model, target customers, collections, and marketing strategy. Ted Baker is a global British lifestyle brand known for its quirky yet high-quality fashion, detailed designs, and use of patterns and colors. It uses a multi-channel distribution approach including retail stores, wholesale, and licensing. The target customer is primarily female consumers between 25-45 years old with secondary targets including younger consumers. Competitors and strategies are also analyzed.
Best VIP Call Girls Noida Sector 50 Call Me: 8448380779
Ted Baker: Brand Profile + Line Development
1. FSH 632 Trend Analysis & Product
Development
Ziwei Wang (ViVi)
Chia Wen Hsu
Yuefei Zhang (Chris)
Shraddha Kutty
2. BRAND
INTRODUCTION
Ted Baker is a
global lifestyle
brand offering a
wide product
selection.
A quintessentially
British brand, Ted
Baker is famed for its
quirky yet
commercial fashion
offering, high quality
design detailing and
distinctive use of
pattern and color.
4. MISSION + VISION
TB’s aim is to become a
world leading designer
brand through;
• Expansion of
collections
• Controlled
distribution
• Carefully managed
development of
markets
5. BUSINESS
MODEL
Retail
• Stores and concessions across UK,
Europe, North America and Asia, and e-
commerce business based in the UK,
serving the UK and Europe.
Wholesale
Operations in the UK and US
License Income
Both territorial and product licenses..
• Product licenses include lingerie &
sleepwear, fragrance, watches, footwear,
eyewear, suiting, neckwear, Skinwear,
and Childrenswear.
Ted Baker uses three key distribution
channels – Retail, Wholesale & Licensing
6. COLLECTIONS
TB is focused on attention to detail and
commitment to quality, making Ted Baker
products stand apart in the market.
Menswear
Formalwear
Womenswear
17. PLACE
Store types:
• Concession
• Flagship
• Online
“We only have shops in the right places and that
has been absolutely key, we don’t have as many
fixed occupancy costs”
– Ray Kelvin, retailweek.com
18. PROMOTION
Promotional Mix includes such elements as
• Personal Selling
• Sales Promotion
• Public Relations
• Direct Mail
• Trade Fairs and Exhibitions
• Advertising, and Sponsorship