3. Why Communication Skills
are important
for an undergraduate
business student?
Why this topic is significant
in the context of
Business Communication?
4. Key Objectives of our Research Work:
• To find out, what are the common communication skills an
undergraduate student from University of Dhaka has.
• To enlighten the audience/reader of this research about the
strengths and weaknesses University of Dhaka’s undergraduate
students posses.
• Why this research work will be able to help the course designers of
business communication courses to design the course in more
effective and efficient way.
• To let undergraduate students to know how to build their
professional and personal intercommunication skill for the future.
5. LITERATURE REVIEW
Information was gathered from the books, articles and others
Findings through Literature Review:
Importance of improving Communication Skills:
• Preparing him/herself for the job market
• Reaching to his/her goal
• Being able to success in the future
Increase writing, listening,
presenting skills
What to do?
Participate in competition
McKenna(1998) found that when individual slack the skills to speak clearly, listen accurately
and present effectively, it reduces profit, diminishes self-esteem and lowers company morale.
6. LITERATURE REVIEW (CONT.)
Improving Oral Communication
According to Reddy (n.d.),
1. Listening carefully
2. Being brief, yet specific
3. Being a storyteller while
giving presentations
4. Enhancing vocabularies
5. Getting rid of unnecessary
conversations.
Improving Written Communication
7. RESEARCH METHODOLOGY
(cont)
Why use interview?
• Conversational way
• Exchange of views between two or more people
• Having knowledge from the interviewee
• Facial expression and body movement can be observed
• Open ended questions to discuss their views in a given
situation
8. RESEARCH METHODOLOGY
Data collection:
interview of six respected course instructors
Data analysis:
find out the similarities and dissimilarities of
responses and come up with a standard solution
9. DATA ANALYSIS
Essential skills for students
• Verbal communication
• Non-verbal communication
• Writing skills
• Presentation skills
Communication Strengths
• Presentations
• Writings
• Verbal communication
Can be done to improve overall communication skills
• More practice
• Participating in competition
• Practical field work
10. DATA ANALYSIS (CONT.)
Factors behind communication Strengths
• Frequently give presentation
• Report writings
Communication weaknesses
• Presentation
• Lack of confidence
• Writings
• Public speaking
Factors behind communication Weaknesses
• Lack of practicing in writings
• Verbal presentation and expression
11. DATA ANALYSIS (CONT.)
WHAT CHANGES SHOULD BE BROUGHT IN BUSINESS SCHOOL TO IMPROVE
OVERALL COMMUNICATION?
1.More interactive &
practical question (5 out
of 6)
2.Proper allocation of
marks
(2 out of 6)
HOW STRONG COMMUNICATORS ACQUIRE AND MAINTAIN THEIR SKILL?
Learning and practice
(5 out of 6)
Motivation
(2 out of 6)
Enjoying and finding
interest
(3 out of 6)
HOW CAN EFFECTIVE
COMMUNICATION SKILLS
HELP STUDENTS IN THEIR
PROFESSIONAL AND
PERSONAL LIVES?
Successful
Career
(5 out of 6)
More
Confidence
(2 out of 6)
Better
Social
appearanc
e
(4 out o 6)
13. OTHER ISSUES
• face difficulties when it comes to speaking English
• students lack in confidence when it comes to giving
presentations
• students make major grammatical errors
• Unavailability of faculties
• Not enough recordings of the interviews
conducted
• Lack of time
• Accuracy of the information collected
LIMITATIONS
14. RECOMMENDATION FOR
FUTURE RESEARCH
• Interview a few more faculties
• Conducting interview of students
CONCLUSION
• In today's competitive world, communication skills in business are
the most sought after quality of an educated person.
• People with good communication skills prosper more in their
respective careers
• Students must be fluent in speaking English
• Students must lose their shyness when it comes to speaking
