Businesses are making $6.50 for every $1.00 they spend when they team up with influential bloggers. This type of "influencer marketing" was rated as the fastest-growing online customer acquisition channel, beating out organic search, paid search and email marketing.

2. 4 Steps to Getting Your Partnered Giveaway Idea Off the Ground
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Businesses are making $6.50 for every $1.00 they spend when they team up with influential bloggers, according to a recent poll of marketing
professionals by Tomoson. What’s more, this type of “influencer marketing” was rated as the fastest-growing online customer acquisition
channel, beating out organic search, paid search and email marketing.
While there are many ways brands can partner with bloggers — including event hosting, Twitter parties, and Instagram takeovers — partnered
giveaways are one of the most popular and effective efforts a brand can invest their time and money into.
Why?
Everyone loves free stuff, especially when
the free stuff is relevant to their likes,
needs and/or interests. When you take this
idea and promote it to a large, untapped,
and yes, relevant audience — for example,
a popular blogger’s audience — magic
happens.
Giveaways encourage engagement and can
be designed with features to improve the
likelihood of people wanting to share your
Campaign with their networks (more on
this later).
The opportunity to win something amazing
provides the perfect incentive for users to
share their data. This means the blogger
you partner with is able to collect valuable
data on behalf of your brand.
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3. 4 Steps to Getting Your Partnered Giveaway Idea Off the Ground
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Now that your brand is set on partnering with a blogger on a giveaway, here are four steps to making the partnered effort happen:
STEP 1:
DECIDE WHICH OF YOU WILL DESIGN THE GIVEAWAY CAMPAIGN
It’s not always the brand that takes on the responsibility of
designing the Campaign. There are many bloggers who have
design skills and tools they already subscribe to, so they may want
to assume the responsibility of designing the giveaway Campaign.
If this is the case, make sure your brand includes this task into
your blogger’s compensation agreement.
A bit of advice: If your brand is working with just one blogger on a
giveaway, it’s okay to delegate the design work. However, if your
brand is working with multiple bloggers to promote a giveaway,
it’s best if your brand handles the responsibility. This way you can
design the Campaign once, publish it to the web (more on this in
step 4) and share one link for all your partner bloggers to use and
promote.
Tip: Make sure both parties are in agreement about how your logos and other relevant images will be used.

4. 4 Steps to Getting Your Partnered Giveaway Idea Off the Ground
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STEP 2:
WRITE THE OFFICIAL RULES OF YOUR PARTNERED GIVEAWAY
Although you may have decided to let your blogger partner design your giveaway Campaign, it will always be your brand’s responsibility to write
the official rules of your partnered giveaway.
Here are 10 things to keep in mind as you draft your partnered giveaway’s rules:
Adhere to local/state/national or international laws
In the United States, sweepstakes promotions are regulated by
federal and state laws, and overseen by federal agencies like
the Federal Trade Commission (FTC). If your partnered giveaway
allows nationwide participation, your rules must comply with
federal and state regulations. If you want to allow nationwide and
international participation, you must be willing to comply with the
laws of every jurisdiction (including those of foreign countries).
That said, be sure to check with your region’s business agencies
to ensure that your rules include all abiding local, state, and/or
international laws for both parties’ — your and the blogger’s —
regions.
Include a “No purchase necessary” disclosure
In order for your partnered giveaway to be considered a
“giveaway” in the eyes of the law, you must include a “no
purchase necessary” disclosure in your rules. If you do not
do this, your effort will be considered a lottery/raffle and
you will have to consider specific state laws; lotteries are
illegal in some states.
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Clearly state the giveaway sponsor
Your rules should make it clear that your business is the sponsor
of your partnered giveaway. The rules should also explain that by
participating in your partnered giveaway, entrants agree to abide
by all of your giveaway’s rules and regulations.
Specify the giveaway entry period
Include a month, day and time for when the partnered giveaway
will begin and end, and when the winner(s) will be selected and
announced. If your promotion has several entry periods include
the dates for each individual portion of the partnered giveaway.
This description becomes especially important if you’re running a
partnered giveaway in which people are entering a photo or video
that will be judged and then voted on by the public. You want to
include the dates for entry and voting.
Include an eligibility section
Be sure to specify age and residency restrictions in your
rules. You will often see that giveaways are only open to
people 18 years of age or older. This is because the laws
relating to minors add a layer of complexity that many
companies are not willing to manage. Be sure you’re aware
of and obey these laws.
Explain the entry process
It seems simple enough: Fill out the information and you’re
entered! But giving direct rules about how to enter a partnered
giveaway — and letting fans know they must complete all required
fields in order to successfully enter — ensures that an entrant
understands exactly how and where to enter.
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Explain how a winner will be selected
Make sure you are specific about how you will select a winner,
including all judging criteria and details about rounds of
judging (if there are multiple rounds).
Include additional limitations
Additional limitations can include disclaimers stating that
you have the right to adjust or shut down the partnered
giveaway at any time, and you have the right to investigate
possible cheating or tampering, before you determine a
winner.
Discuss the prize(s)
Provide a list of the prizes that the winner will receive and outline
the process of how that prize will be distributed. For example, if the
eventual winner will receive an email notification and must provide a
valid mailing address to receive a prize, include these details in your
rules.
Sometimes shipping can be expensive and complicated, so
whenever ShortStack hosts a giveaway, we include a section in
our rules stating that any incidental expenses and all other costs
and expenses not specifically listed as part of the prize are the
“sole responsibility of the winner and not the sponsor.” We also
recommend letting your entrants know that their prize is not
exchangeable for cash (assuming that it’s not!).
Let your entrants know if (and how) their personal
information will be used
If you’re collecting data about your entrants, such as an
email address or birthday, include in your rules that by
participating, each participant is granting the hosting party’s
permission to use his/her/business name, entry, likeness or
comments for publicity (or future marketing purposes).
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7. 4 Steps to Getting Your Partnered Giveaway Idea Off the Ground
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STEP 3:
DESIGN YOUR PARTNERED GIVEAWAY
ShortStack offers several templates that make it easy to create beautiful giveaway Campaigns you and your blogger partner can use to engage
with your audiences and collect valuable data. And the best part? All our templates are optimized for mobile — no fancy code required.
To get started designing your partnered giveaway with ShortStack, download our “Getting Started with ShortStack” guide here.
This guide will walk you through, step-by-step, how to choose a
template, add widgets, add a theme, test your Campaign before you
launch it to the world, and most important, publish your Campaign to
the web.
To design your partnered giveaway to maximize the reach and
number of entries you receive, consider using the following
ShortStack Widgets and features:
Encourage More Social Shares with the Share Widget
The Share Widget gives visitors up to six different ways to share
your giveaway Campaign: via Facebook, Twitter, Pinterest, Google+,
LinkedIn, or Manually. You can configure a Title, Description, and
Image to go along with the shares.
This is a great feature to use if your partnered giveaway
has a special hashtag you want to promote. Simply
customize your Share Widget’s description to include
specific copy about your giveaway and your hashtag. This
makes it so your message can be easily shared from your
giveaway Campaign.
Enable Voting and Sharing of Votes with the
Voting Widget
The Voting Widget displays entries submitted via our
Promotion Widget and lets your giveaway Campaign’s
visitors vote, share and comment on each entry.
If your brand wants to show off all the amazing user-
generated content you’re collecting from your entrants, this
is your go-to feature.

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Collect More Data By Incentivizing Entrants with Points Per Field
The Points Per Field feature incentivizes people to fill out extra fields of a promotion form by awarding them more chances to win. By assigning
a point value to each field on your promotion, you’re able to reward your entrants based on how many fields they fill out. Points Per Field can also
be thought of as extra entries, or extra chances to win.
The Points Per Field feature is really valuable if one of your brand’s primarily goals for your partnered giveaway is to collect data.

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Social Media Posts
When a brand partners with, and compensates a blogger, there
needs to be full disclosure when promoting their partnered effort.
According to recently updated FTC guidelines, all social media posts,
including Instagram posts, tweets, pins, Facebook posts, etc., must
be labeled with #Ad, “Ad,” #Sponsored, or “Sponsored.”
Using the hashtag #spon or #spons does not comply with rules, as
all disclosures must be in “Understandable Language,” per the FTC.
STEP 4:
PROMOTE YOUR PARTNERED GIVEAWAY
There are two primary ways your brand and the blogger you team up with will promote your partnered giveaway: social media posts and blog
posts. Here’s what you need to know about each promotional effort.

10. 4 Steps to Getting Your Partnered Giveaway Idea Off the Ground
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Blog Posts
Just like you can embed a YouTube video or a tweet into a blog
post, you can do the same with any ShortStack-built Campaign
you create. Why is this so powerful? More exposure to your
partnered giveaway Campaign allows more opportunities to
engage and collect valuable data.
Beyond sharing the link to your Campaign (we call this your
Campaign’s URL) in posts, pins and tweets, you can also use
ShortStack’s External Embed feature to embed your Campaign
on any web page that accepts an iframe.
To give you an idea of what we mean, here are a handful of
places you could consider embedding/publishing your partnered
giveaway Campaign:
• Within a blog post on your partner blogger’s site and/or
Tumblr
• Within a blog post on your brand’s blog and/or Tumblr
• On a page on your brand’s website
• On your brand’s Facebook page as a featured app
• On your partner blogger’s Facebook page as a featured
app
Using ShortStack’s External Embed feature is as easy as copying
and pasting a link in your browser. After you publish your Campaign,
ShortStack is able to generate a piece of embed code that you can
use to install your Campaign, including all of its functions, on any
web URL such as a blog or company website. Click here to learn
more.
The more exposure you create for your partnered giveaway
Campaign — whether it be through sharing your Campaign’s URL
in several social media posts and/or embedding your Campaign on
multiple pages across the web — the greater success your giveaway
will have. It’s a numbers game, after all. Increase the number of
eyeballs on your Campaign and you’ll inevitably get more entries,
collect more data and see better conversion results overall.

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GOOD LUCK!
Want to learn more? Here’s just a taste of the resources that will help you build ShortStack Campaigns to collect and convert more leads:
Resources Page
Tutorial Videos
Help Docs
Social Media Tips
Promotions Guide
ShortStack Support
Get started building your giveaway Campaign with
ShortStack
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