3. •Established in 1943
•Eventually, the company grew
into a retail titan in home
furnishing.
•Is referred worldwide as the
“quintessential cult brand”
4. Over the years a
unique IKEA culture
and set of values have
developed from the
roots in Sweden.
5. • IKEA ensure long-term success and keep the
IKEA Concept successful over time in an ever-
changing world.
•By offering proven methods and solutions to
IKEA retailers worldwide and enabling the long-
term fulfilment of business idea.
6.
7.
8. •The company reduces the prices across its
products annually.
•It sources its products from multiple companies all
over the world.
•It excel in reducing the land cost and the keep the
taxes low.
•All the items are boxed and requires customers to
assemble them at home to keep low prices.
9. BLUE & YELLOW:
You probably recognise
the most important visual
elements of the IKEA
Concept: the IKEA logo
and the IKEA word mark.
10. A culture of
hearts:
The IKEA culture is hard to describe but
easy to embrace. It’s a culture of
enthusiasm, togetherness and
willpower.
The IKEA culture believes to humbly
unite in work to create a better
everyday life for the many people.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20. IKEA has evolved as the
largest furniture retailer in
the world.
47. IKEA’s marketing strategy excel in
analysing the consumer markets and
that’s the reason how it has grown so
strong in its market share and building
its brand. Thus the company has
evolved into the largest furniture
retailer.
48. • Largest furniture retailer in the world.
• A Swedish based country
• Believes to create a better everyday life for many consumers
• Most of the stores are located at a good distance from the
city centres.
• The main strategy is to create low prices for almost all its
products.
• It cuts down prices annually
• Today, it has more than 300 stores in 38 counties and is still
rising and growing.
49. •IKEA’s websites: http://www.ikea.com/
•Images from istockphotos.com
•http://www.bloomberg.com/bw/stories/2005-11-13/ikea
•http://www.theguardian.com/lifeandstyle/2008/feb/04/shoppi
ng.retail
•Use of Google images
•Reference text from the book – Marketing Management by
Philip Kotler, a south Asian perspective.
•IKEA’s commercial video downloaded from YouTube.
50. Marketing Professor 2013-Present
Marketing Professor 2009-2013
Ph.D. and M.S. (Marketing) 2003 - 2009
Undergraduate student at IIT Bombay
Summer Intern under Prof. Sameer Mathur
Hinweis der Redaktion
IKEA is world renowned for combining competitive low pricing with high quality products, within an appealing store setting (Reynolds, 1988). In fact, IKEA’s corporate slogan is “Low price with meaning”, and Vision Statement is “To create a better everyday life for the many people” (IKEA Group, 2011; Moon, 2004). In other words, IKEA’s main driving force is to provide customers with trendy functional products with minimalist lines, that are manufactured cost-efficiently with suppliers, and priced low enough so that most people can afford them
With hundreds of pages of ideas, inspiration, solutions and products, the IKEA catalogue shows how the IKEA product range contributes to a better everyday life. It is filled with solutions that answer people’s dreams and needs. Still, it shows only part of what is offered in IKEA stores.
The IKEA catalogue was first distributed to consumers in 1951. Today, more than 60 years later, it is distributed free of charge to more than 200 million households around the world. Today’s IKEA catalogue is complemented with digital content that gives users a richer experience of the solutions and provides more in-depth home furnishing knowledge.
Find the latest IKEA catalogue edition here.
Another place to explore the IKEA product range is the website, where you can get all the information and inspiration you want. You can also see what is available at your local IKEA store. www.IKEA.com
