Discover 10 simple steps for creating a buyer persona for your small business. This marketing strategy will help you determine who your buyers are, clarify how they think, and reveal why and when they buy.

1. S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
HOW TO
CREATE A
BUYER PERSONA

2. S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
Shoestring
Marketing
B r o u g h t t o y o u b y

3. YOU HAVE THE MOST
AMAZING
PRODUCT OR SERVICE

4. AMAZING
PRODUCT OR SERVICE
HOWSHOULD YOU ADVERTISE?

5. YOU COULD MARKET TO EVERYONE

6. YOU COULD MARKET TO EVERYONE
NEWSPAPER

7. YOU COULD MARKET TO EVERYONE
NEWSPAPER
RADIO

8. YOU COULD MARKET TO EVERYONE
NEWSPAPER
RADIO
TELEVISION

9. AMAZING
PRODUCT OR SERVICE
WRONG

10. EXPENSIVE
MASS MARKETING IS TOO
FO R S MALL B U S IN ES S O WN ERS

11. ONLY A FEW PEOPLE
WANT TO BUY YOUR
PRODUCT OR SERVICE

12. AMAZING
PRODUCT OR SERVICE
YOU NEED TO CREATE A
BUYER
PERSONA

13. AMAZING
PRODUCT OR SERVICE
WHATIS A BUYER PERSONA?

14. A buyer persona is a
fictional representation
of your ideal customer

15. D e te r m in e
w h o you r
b u ye r s a r e
BUYER PERSONAS:
Re v e a l w h y
a n d w h e n
th e y b u y
Cla r ify
h ow you r
b u ye r s th in k

16. WHYSHOULD YOU CREATE A BUYER PERSONA?

17. Buyer personas help you:
Determine what kind
of marketing content
you need to create.

18. Buyer personas help you:
Set the tone and style
for your marketing
content.

19. Buyer personas help you:
Pinpoint the topics
your marketing
content will cover.

20. AMAZING
PRODUCT OR SERVICE
HOWDO YOU CREATE A BUYER PERSONA?

21. TALK TO YOUR CUSTOMERS

22. How About a Free
Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money

23. QUESTIONS TO
ASK YOUR
PROSPECTS

24. Are your
prospects
male or female?
#1

25. How old are
your prospects?
#2

26. What is the
family status
of your prospects?
#3

27. Where do your
prospects live?
#4

28. What job or
career do your
prospects have?
#5

29. What interests
do your
prospects have?
#6

30. What are
your prospects
long-term goals?
#7

31. What are your
prospects
challenges?
#8

32. What are
your prospects
buying concerns?
#9

33. What are some
actual quotes?
#10
“

34. Use your 10 questions to
create a complete and detailed
buyer persona. Refer to your
persona whenever you
create content for your
customers. It will ensure that
you are connecting with them.
CREATE A PERSONA

35. How About a Free
Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money

36. SAMPLE BUYER PERSONA

37. S H O E S T R I N G M A R K E T I N G U N I V E R S I T Y
THANK
YOU!
We’ll see you again soon